Cydee

• Audit and sharpen the NEX brand system: guidelines, templates, brand kits across Canva and Drive, and how the brand shows up across global and chapter channels • Advise the CCO on brand strategy and visual identity decisions • Support chapter teams to apply the brand well • Partner with the Marketing Manager on UX for our global and chapter websites: user journeys, landing pages, and page layouts • Build/design pages using an existing page builder/block editor in Wordpress using Figma (or similar) to design. • Improve conversion on key pages: program applications, event registrations, and contact points • Art-direct the creative for flagship campaigns, working closely with the Content Lead and Marketing Manager, and local chapters, from concept to rollout • Build scalable design systems the global team runs on — campaign toolkits, templates, and asset libraries • Be a facilitator and mentor to chapter comms leads: coach them on brand and design craft, and guide their work, or roll up your sleeves and implement, depending on what each country chapter needs • Set the creative bar for outsourced work: brief and quality-control design and video vendors • Support and/or lead storytelling projects with strong visual elements, from videos, photo stories to illustrations and data visualizations • Design ad hoc materials: reports, slide decks, one-pagers, social assets, and campaign visuals • Build reusable templates so the team keeps producing well-designed materials after your contract ends

• Own strategy and execution for our global channels: LinkedIn, Instagram, Facebook, and email • Set growth targets for each channel, run experiments, and double down on what works • Publish consistently, using each platform's native features to maximize reach and engagement • Scout and test new channels and formats where our audiences are heading • Strategize and execute monthly ad spend on LinkedIn, Meta, and Google, with support from the Marketing Manager in the team. • Identify and write entrepreneur stories, online articles, and donor case studies based on interviews with founders and experts • Work with our Brand and Design Lead to create short-form video content • Commission and manage content production with consultants and vendors, from brief to final output (graphics, videos, etc.). • Produce the monthly newsletter and quarterly donor newsletter: copy, layout, segmentation, and performance • With initial support from the CCO, you will eventually own editorial review of content on global channels • Manage day-to-day relationships with chapter (country office) comms leads across 14 countries, under CCO direction and support • Maintain the editorial calendar and connect chapter stories to global moments and campaigns • You will maintain the global analytics dashboard and report monthly on channel performance, turning data into decisions: what to keep, what to change, what to drop • You will coordinate with chapter comms leads to obtain data – manually, or through shared tools – for the aforementioned dashboard