Mumzworld

Role Overview Mumzworld is entering a new phase of disciplined, profitable growth, with a strong focus on deepening customer relevance and brand impact across the GCC. As part of this journey, we are looking for a Senior Influencer Relations professional to lead and scale our influencer strategy across key markets. This role sits at the intersection of brand, performance marketing, and commercial growth, with ownership of building strong, long-term partnerships with influencers who authentically represent Mumzworld’s values and resonate with parents and families in the region. The role combines strategic oversight with hands-on execution and team leadership. The ideal candidate brings deep experience in influencer marketing, strong relationship management skills, and the ability to drive measurable impact across brand visibility, engagement, and revenue. Key Responsibilities Influencer Strategy & Partnerships - Own and execute Mumzworld’s influencer relations strategy across key GCC markets. - Build, manage, and grow long-term relationships with top-performing and strategic influencers. - Identify, onboard, and nurture new influencers aligned with Mumzworld’s brand, categories, and audience. - Negotiate contracts, deliverables, timelines, and commercial terms with influencers and agencies. Team Leadership & Operations - Lead and manage the influencer relations team, ensuring clear ownership, performance standards, and development. - Ensure smooth onboarding, handover, and continuity across influencer programs and campaigns. Establish clear processes, playbooks, and workflows to support scale and consistency. Campaign Execution & Performance - Oversee end-to-end execution of influencer campaigns, from briefing to delivery and post-campaign reporting. - Track, analyze, and optimize influencer performance across KPIs such as reach, engagement, conversions, and ROI. Ensure influencer content aligns with brand guidelines, messaging, and compliance requirements. Cross-Functional Collaboration - Work closely with Marketing, Commercial, Finance, and Category teams to align influencer programs with business goals. - Support product launches, campaigns, and seasonal moments through influencer activations. - Ensure accurate reporting, budget tracking, and performance insights are shared with stakeholders. Commercial Impact & Growth - Drive revenue growth and brand visibility through performance-led influencer programs. - Identify opportunities to evolve influencer partnerships into longer-term brand collaborations. - Continuously test and refine influencer strategies to maximize impact and efficiency. Experience & Qualifications - 5+ years of experience in influencer marketing, partnerships, or creator management. - Proven experience managing influencer campaigns across social platforms (Instagram, TikTok, Snapchat, YouTube). - Experience leading or mentoring a team. - Strong background working in e-commerce, retail, FMCG, or consumer brands (GCC experience preferred). - Track record of driving measurable business outcomes through influencer programs.

Mumzworld is the leading digital commerce platform for mothers and families in the GCC region. Trusted by millions, we are the region’s go-to destination for baby, mother, and child essentials — and we’re just getting started. Our next chapter is bold: building the region’s most ambitious Super App for families — integrating e-commerce, pharmacy, healthcare, education, and more. With 300+ team members across the UAE, Saudi Arabia, Egypt, and remote locations in Europe, Asia, and Africa, we’re growing fast. We’re looking for professionals who combine business rigor with a builder’s mindset — entrepreneurial thinkers, data-driven decision-makers, and strong collaborators who prioritize people, culture, and long-term impact. Join us as we shape the future of family living in the region. We are now looking for a Senior English Copywriter who combines agency-level creativity with e-commerce performance thinking. Role Overview This is not a junior execution role. We are looking for a senior thinker who can: • Translate brand strategy into powerful messaging systems • Write emotionally intelligent copy that still converts • Move fast in a performance-driven environment • Maintain brand consistency across multiple touchpoints You will work closely with Brand, CRM, Product, Paid Media, and Commercial teams to shape the English voice of Mumzworld. Key Responsibilities Brand & Strategy - Own and evolve the English tone of voice - Develop messaging frameworks aligned with brand pillars - Ensure brand consistency across all channels Campaign & Creative - Lead campaign copy development from concept to execution - Write high-impact headlines and narratives - Contribute strategically during campaign ideation Performance & Quick Commerce - Write high-converting copy for paid ads, landing pages, and app banners - Craft push notifications for time-sensitive quick commerce environments - Understand urgency without sounding pushy - Optimize messaging to improve CTR and reduce bounce rates UX & Product Copy - Develop clear, helpful microcopy - Simplify complex information into reassuring messaging - Support life-stage based communication journeys Leadership - Provide feedback to junior copywriters - Raise the overall writing standard of the team - Confidently present and defend copy decisions Mandatory Requirements - 5+ years of professional copywriting experience - Strong agency background with campaigns in portfolio - Proven experience in e-commerce environments - Exceptional English proficiency level, native or near-native fluency - Strong portfolio showcasing both brand and performance work - Experience working remotely in structured environments We Are Looking For Someone Who - Thinks strategically, not just tactically - Understands conversion psychology - Can shift between emotional storytelling and high-urgency messaging - Knows how to write fast without compromising quality - Understands that we are helping a mum choose, not simply pushing a sale