MUD\WTR

• Set the long-range strategy for MUD\WTR’s Natural channel — sub-channel priorities, account targets, innovation roadmap, and the investment levels behind each. • Own the Natural channel end-to-end — full accountability for strategy, execution, P&L, and results across Sprouts, Whole Foods Market, Erewhon, Fresh Thyme, Natural Grocers, and Natural Independents. • Lead buyer relationships across every account, driving strategic alignment and a consistent monthly business review cadence. • Deliver flawless launches on time and in full — merchandising strategy, promo plans, marketing alignment, and operational readiness. • Own promo planning and post-event analysis, optimizing cadence, depth, and mechanics to maximize contribution margin at each retailer. • Build a continuous pipeline of incremental opportunities — void closures, distribution expansion, secondary placements, always-on displays, and LTOs. • Develop retailer-specific playbooks across display, promo, and innovation, and manage UNFI and KeHE relationships to optimize cost-to-serve. • Architect and lead MUD\WTR’s broker network across the Natural channel — set KPIs, run scorecards, and hold partners accountable on velocity, distribution gains, and execution; know when to invest, when to restructure, and when to go direct. • Map and prioritize Natural Independent accounts by revenue potential and strategic fit, building scalable onboarding playbooks that drive incremental distribution. • Partner cross-functionally with Operations, Finance, Marketing, and Analytics on forecasting, OTIF, display compliance, and EDI.

• Own the budgeting, forecasting, and long-range planning processes end-to-end, partnering with department leaders to build bottoms-up models that actually reflect how the business runs • Develop new, maintain existing, and continuously improve financial models that support scenario planning, investment decisions, and executive reporting - ensuring they're dynamic, documented, and built for scale • Own the short- and long-term cash flow forecasting process, providing leadership with a clear, rolling view of liquidity and cash positioning • Maintain and improve cash flow model and longer-range cash planning tools that integrate revenue, COGS, operating expenses, and capital needs • Serve as the financial thought partner for eCommerce - conducting regular program metric reviews that go beyond surface-level reporting to surface the "so what" behind the numbers • Build and manage dashboards and reporting infrastructure that delivers real-time visibility into KPIs, cost drivers, and performance trends across channels • Translate complex financial analysis into clear, compelling presentations for leadership and board-level stakeholders