The Good People Group by Eyal Shani

• Optimize website performance and ensure proper indexing on search engines • Perform SEO audits and identify areas for improvement • Optimize site structure, page speed, and mobile responsiveness • Implement meta tags, schema markup, and internal linking strategies • Monitor Google Search Console, Google Analytics, and other SEO tools • Stay up to date with Google algorithm updates and industry trends

• Develop, test, and deploy RPA bots to automate repetitive business tasks. • Analyze and optimize existing workflows for automation opportunities. • Ensure proper documentation of automated processes and workflows. • Monitor bot performance and troubleshoot issues as needed. • Work with business teams to identify areas where automation can increase productivity.

• Social Media Management: Oversee and manage all social media platforms, ensuring cohesive and engaging brand messaging. • Marketing and Branding Strategy: Develop and execute effective marketing and branding plans in line with company objectives. • Content Creation: Design and produce visual and written content, including ads, social media posts, and promotional materials using tools like Canva or Adobe Creative Suite. • Email Marketing: Manage and optimize email marketing campaigns using ConvertKit, Constant Contact or MailChimp to increase engagement and conversions. • Performance Tracking: Monitor key performance indicators (KPIs) such as impressions, engagement, and sales data to evaluate the effectiveness of marketing efforts. • Market Research: Conduct research on consumer trends, competitor activities, and market opportunities to support informed decision-making. • Cross-Functional Collaboration: Work with product development, sales, and other departments to ensure alignment on brand messaging and strategy. • Brand Consistency: Maintain brand guidelines and ensure all marketing materials reflect a unified and professional brand identity. • Webinars & Guides: Assist with webinar creation, support, and post-webinar content such as workbooks and handouts. • Strategic Growth: Help expand the company’s coaching business by driving sales, improving client engagement, and increasing overall revenue through innovative marketing strategies.

• Define project scope, goals, and deliverables in collaboration with executive stakeholders. • Develop comprehensive project charters, plans, and schedules, ensuring alignment with organizational objectives. • Manage project budgets, resource allocations, and timelines, maintaining strict control of costs and deliverables. • Oversee project financials, including budgeting, forecasting, and variance analysis. • Collaborate with internal teams, external vendors, and cross-functional stakeholders to drive project objectives. • Implement both Agile and Waterfall methodologies as appropriate, customizing frameworks to fit project needs. • Maintain high proficiency in spoken and written English, delivering clear, concise communications to all levels of the organization. • Track and analyze project KPIs such as schedule variance, budget health, and resource utilization to measure success.

• Oversee and manage all social media platforms, ensuring cohesive and engaging brand messaging. • Develop and execute effective marketing and branding plans in line with company objectives. • Design and produce visual and written content, including ads, social media posts, and promotional materials using tools like Canva or Adobe Creative Suite. • Create and edit videos for various platforms, ensuring high-quality production that aligns with brand standards. • Manage and update website content to ensure accuracy, relevance, and alignment with current marketing campaigns. • Monitor key performance indicators (KPIs) such as impressions, engagement, and sales data to evaluate the effectiveness of marketing efforts. • Conduct research on consumer trends, competitor activities, and market opportunities to support informed decision-making. • Work with product development, sales, and other departments to ensure alignment on brand messaging and strategy. • Maintain brand guidelines and ensure all marketing materials reflect a unified and professional brand identity. • Coordinate and schedule sales appointments and meetings. Manage the CEOs calendar, including arranging travel and accommodations as needed. Send reminders and confirmations to clients and internal teams. • Prepare, format, and proofread business documents, reports, and presentations. Manage email correspondence, ensuring timely responses and follow-ups. Maintain and organize digital files and records for easy access and retrieval.

• Maintain and update website content, ensuring accuracy and consistency. • Monitor site performance, uptime, and security to prevent downtime or cyber threats. • Implement SEO best practices to improve website visibility. • Troubleshoot technical issues, such as broken links, page errors, or slow load times. • Collaborate with teams to enhance website functionality and user experience.

• Develop interactive dashboards and reports using Power BI. • Connect, transform, and model data from various data sources (SQL, Excel, APIs, etc.). • Create and optimize DAX calculations to enhance data analysis. • Design data visualizations that effectively communicate business insights. • Work with stakeholders to understand reporting needs and translate business requirements into technical solutions. • Ensure data accuracy, consistency, and security within Power BI reports. • Optimize Power BI performance by fine-tuning queries and data models. • Provide documentation and training to users on Power BI reports and dashboards. • Troubleshoot issues and improve existing reporting solutions.

• Serve as the primary point of contact for assigned clients, ensuring satisfaction, retention, and long-term success. • Lead client onboarding, ensuring a smooth transition and proper training on the companys products or services. • Monitor client usage and engagement, proactively identifying areas where they need additional support or training. • Develop strong relationships with clients to understand their business goals and help them achieve success with the product. • Address and resolve customer concerns and technical issues in a timely and professional manner. • Collaborate with sales, product, and support teams to ensure customer needs are met. • Conduct regular check-ins, quarterly business reviews, and client feedback sessions to improve customer experience. • Identify upsell and expansion opportunities by recognizing additional needs clients may have. • Maintain accurate records of customer interactions in CRM software.

• Provide comprehensive administrative support to the CEO, facilitating efficient communication and workflow. • Answer and manage incoming calls professionally and promptly. • Schedule sales appointments and manage the CEO's calendar. • Prepare, format, and proofread business documents and reports. • Collaborate with sales and marketing teams for proposal development. • Conduct research to support business initiatives.

• Design intuitive and visually appealing user interfaces for websites and applications • Conduct user research and usability testing to improve designs • Develop wireframes, prototypes, and design mockups • Work with developers to ensure design feasibility and consistency • Stay updated on UI/UX trends and best practices to enhance user experience