MassMedia Marketing, Advertising, PR

• Develop comprehensive PR and communications strategies aligned with client business goals • Lead executive positioning, thought leadership, and media strategy development • Identify strong story angles, messaging frameworks, and news hooks • Guide earned media strategy across regional and national outlets • Support crisis communications, issues management, and reputation strategy when needed • Collaborate with internal PR managers, account teams, and clients • Provide strategic oversight and direction on media outreach, not just pitching • Participate in client meetings as a strategic advisor when needed