Marketing Architects

• Own campaign outcomes across linear and streaming campaigns • Operate and validate AI-driven buying systems • Diagnose performance issues and implement solutions • Surface opportunities to scale spend and improve performance

• Analyze large, complex media performance and viewership datasets to inform planning, buying and optimization decisions. • Build and maintain dashboards, forecasting models and reporting tools used across the organization. • Support the ongoing development and evaluation of our AI-powered media optimization platform, through testing, validation and feedback. • Own daily, weekly and monthly media forecasting and planning workflows with a high degree of accuracy. • Create and enhance models, metrics and tools that drive the business forward and challenge the status quo

• Evaluate advertising materials for regulatory risk • Review standard agreements using templates and playbooks • Maintain and improve contract templates and agreements library • Manage day-to-day compliance activities including regulatory calendars • Act as a go-to partner for routine legal questions

• Own the events strategy: Plan and manage Marketing Architects’ annual events calendar, including conferences, sponsorships, hosted dinners and company events. • Execute events end-to-end: Lead logistics, vendor coordination and onsite management to ensure events run smoothly and deliver strong experiences for prospects and partners. • Travel to events: Attend 5–10 conferences and industry events per year (~10–15% travel), typically 3–4 days per event and concentrated in the spring and fall, to execute experiences and represent Marketing Architects in-market. • Create meaningful prospect engagement: Design in-person experiences that increase face time with CMOs and senior marketing leaders and help generate new business opportunities. • Manage event investments: Oversee a $1M+ annual events budget and ensure sponsorships and activations support brand visibility and pipeline growth. • Partner across teams: Work closely with marketing and sales leaders to ensure events support broader marketing campaigns and business development efforts.

• Complete high-quality analyses that directly answer business and client questions, ensuring data accuracy, and consistency. • Measure the impact of TV and streaming campaigns on digital performance, business outcomes and overall marketing effectiveness. • Go beyond surface-level results to identify patterns, risks and opportunities that strengthen campaign decisions. • Question inputs, methodologies and outputs to ensure results make sense and stand up to scrutiny. • Build clear visualizations and explain findings in plain language so internal teams and clients can confidently act on them.

• Champion and own key relationships with streaming and linear partners to strengthen collaboration, enhance performance and drive long-term growth. • Identify opportunities to optimize and grow existing campaign structures, partnering with stations, networks and publishers to maximize both revenue and cost efficiencies. • Develop innovative media partner solutions that grant Marketing Architects favor in accessing unique media at advantaged pricing. • Drive inventory expansion across Linear TV, OTT, CTV, OOH, YouTube, Digital Audio, Digital Video and other emerging platforms. • Oversee daily publisher and network needs including reporting, partner set-up, billing, bid request monitoring, troubleshooting and general platform inquiries.