MammaBump

About MammaBump MammaBump is a fast-growing, well-established postpartum recovery brand operating across Australia, the US, the UK, Canada, the UAE, and Singapore. Our flagship products include TGA and FDA-registered postpartum recovery and breastfeeding essentials. We're a performance-led brand with significant ad spend, a strong creative engine, and a culture built on moving fast, learning faster, and doing things properly. We don't just run ads. We build systems that produce better ads every single week. We've brought our entire creative operation in-house, and we've invested seriously in building the infrastructure to support it. That means documented SOPs, structured concept and angle development frameworks, a tested feedback loop methodology, and a creative team that operates with clarity and purpose. You won't be joining chaos. You'll be joining a machine and we want you to help run it. The Team You're Joining We already have a Creative Strategist on the team and a highly experienced Head of Creative Strategy (consulting) who helped us build our methodology. This role sits alongside them as a senior contributor, bringing complementary depth, strong independent output, and the ability to own end-to-end workstreams. The Role This is not a pure creative role. It's not a pure analyst role. It's not a copywriting role. It's all three and that's the point. We're looking for a Senior Creative Strategist who thinks in systems, writes like a human, and reads performance data the way a good doctor reads a scan. Someone who can move from a ROAS dashboard to a 60-second UGC script to a concept brief without losing the thread between them. You'll own creative performance end-to-end across our paid channels: concept development, angle validation, copywriting, briefing, analysis, and iteration. Every week, you'll leave the system stronger than you found it. What You'll Actually Do Creative Strategy - Develop ad concepts using our internal framework, locking awareness levels, belief states, and required shifts before any creative execution begins - Build concept-to-angle hierarchies that generate distinct creative signals for Meta (Andromeda-aware), not just hook variations - Monitor competitors, track DTC trends, and surface white space opportunities before the market does Direct Response Copywriting - Write launch-ready ad copy across Meta, TikTok, UGC scripts, VSLs, email flows, PDPs, and landing pages - Write the way our customer talks. Specific, warm, real, zero fluff not the way ChatGPT or Claude would. - Produce hook options, scene-by-scene scripts, static copy packs, and email sequences to production-ready standard - Operate within compliance boundaries for a TGA/FDA-registered product without being told twice Performance Analysis - Use the Test → Signal → Decision → Next Move model to convert performance data into explicit creative learnings - Analyse creative metrics (Thumbstop, Hold Rate, CTR, CPA, ROAS) and translate them into clear strategic direction — not just commentary - Identify which ICP responded, which angle and emotion resonated, where attention dropped, and what that tells us about buyer psychology - Feed learnings back into the next concept batch every single week Briefing & Team Leadership - Brief video editors, graphic designers, and UGC creators with production-ready documents that require no strategic interpretation - Run 1st-layer creative quality control before assets go to final approval - Maintain the creative pipeline in Asana and Google Drive according to our workflow SOP — nothing falls through cracks