LocaliQ

• Partner with sales on incoming RFPs and proposals • Successfully manage and support account base • Provide a high level of customer service • Develop and revise media plans with existing accounts • Independently manage all post-sale activity • Project management of internal creative builds • Ensure effective communication with sales teams • Support programmatic sales team • Participate in project work as directed by supervisor • Engage in ongoing development and growth

• Serve as experts in answering people, process, reporting, and system questions • Conduct weekly technical, process, and operational training sessions • Partner with key Gannett leaders and act as a resource and leader • Be the point person for resolving issues and escalate when necessary • Assist Post Sales teams with any operations related questions to ensure efficiency • Monitor client retention, down for payment reporting and work to improve related metrics • Help ensure assigned regions are compliant with systems and policies • Set the tone for a culture that allows everyone to have a positive experience by leading by example • Develop, manage, and lead key strategic initiatives when necessary • Partner with Sales organization to provide feedback to Post Sales Operations team to further streamline operational efficiency within people, process, and tools • Be a subject matter expert for all Post Sales Operations initiatives • Perform other responsibilities as assigned

• Oversee and execute sponsorship and creative content programs, ensuring timely delivery and alignment with client objectives. • Lead cross-functional teams in building and implementing marketing and advertising solutions, including content sponsorship, branded content, and creative media campaigns. • Manage project timelines, campaign set up, promotional creatives, and ongoing campaign maintenance. • Coordinate and communicate with clients, acting as the lead voice in meetings, calls, and written communication. • Providing status reports in regular meetings and written communication. • Report on key account and campaign metrics for campaigns. • Aligning all stakeholders with clients’ goals, objectives, and expectations. • Identify and implement strategies for program success, renewal, and growth while proactively addressing challenges. • Build and maintain strong, long-lasting relationships with clients, both internal and external. • Collaborate with all internal stakeholders (i.e. Sales, post-sales, ad operations, editorial, product, client solutions, and creative teams) to drive project success and completion. • Ensure budgets and statements of work are maintained, and resources are prioritized according to project needs.

• Execute a high volume of outbound and inbound sales activity, averaging 50+ calls per day. • Manage and grow an existing portfolio of advertising clients while identifying opportunities for retention, upselling, and expansion. • Prospect for new business through consistent outbound outreach and follow-up. • Recommend customized print and digital advertising solutions that align with client goals. • Guide clients through short, transactional sales cycles with urgency and accuracy. • Process advertising orders, campaign updates, and client requests efficiently. • Maintain organized CRM activity, pipeline management, and accurate documentation using Salesforce and other sales tools. • Balance prospecting, customer communication, administrative work, and campaign management throughout each day. • Partner with internal support teams to ensure a positive client experience and successful campaign execution.

• Own the process of receiving, modifying and uploading creative assets including communication between the sales team and designers. • Monitor ATOL and Salesforce status queues for materials. • Review design quality and provide feedback during and after the work has been completed to satisfaction. • Monitor digital orders for materials compliance. • Providing notification daily of at-risk ads due to missing instructions, creative and approvals. • Ensure all jobs are completed and routed to correct platform for publication. • Generate clear layouts, providing style examples and assembles needed materials and uploads materials to ATOL in a timely manner following proper workflow procedures. • Work directly with Sales, DesignIQ creative team, and Post-Sales departments to ensure all products across all platforms are fulfilled within the timeline required with quality and accurate creative. • Communicate with Sales/Account Managers on all ad production matters, including but not limited to deadlines, material needs, ad copy, proofs and corrections.

• Mentor and manage 2 - 4 Account Managers, onboard new team members, and foster a culture of collaboration and success. • Partner with sales leaders and brand managers to exceed revenue goals and deliver outstanding client outcomes. • Manage projects from start to finish—campaign objectives, ad copy, billing, and beyond—ensuring every detail meets expectations. • Work closely with Sales, Client Services, and internal departments to keep campaigns on track and clients delighted. • Navigate challenges, find creative solutions, and proactively identify opportunities to grow accounts. • Develop deep knowledge of our products, digital platforms, and client business models to deliver strategic insights.

• Pursue and close new business and revenue streams • Retain, manage, and grow clients in the ever-changing digital landscape • Work within a team to manage the client relationship and retain and build account revenue • Identify customer needs to develop and execute account plans and custom client solutions that differentiate USA TODAY NETWORK from competitors • Help businesses maximize their online presence with a custom approach to digital marketing • Leverage multiple USA TODAY NETWORK resources and partners to develop optimal client solutions across our suite of products, with an emphasis on digital • Articulate and present our suite of products to business decision makers • Communicate with customers proactively via phone, email and in person • Conduct face-to-face customer meetings, presentations, proposals and demonstrations • Manage a specified sales pipeline and develop a strategy for long-term sustained success • Conduct client check-ins, upsell/cross-sell accounts, and address client market share concerns • Utilize CRM (Salesforce) effectively and efficiently recording all sales activity

• Mentor and manage 2 - 4 Account Managers, onboard new team members, and foster a culture of collaboration and success. • Partner with sales leaders and brand managers to exceed revenue goals and deliver outstanding client outcomes. • Manage projects from start to finish—campaign objectives, ad copy, billing, and beyond—ensuring every detail meets expectations. • Work closely with Sales, Client Services, and internal departments to keep campaigns on track and clients delighted. • Navigate challenges, find creative solutions, and proactively identify opportunities to grow accounts. • Develop deep knowledge of products, digital platforms, and client business models to deliver strategic insights.

• Assist with detailed client history reports, billing inquiries and rate requests as needed. • Manage insertion orders utilizing financial systems across multiple markets. • Communicate specs, inventory, availability, and deadlines to the Sales team, in addition, provide market specific information, such as date options, zoning options, special sections, etc. • Own the process of receiving, modifying and uploading creative assets including communication between client, sales and designers. • Work closely with sales executives to order multiple campaign tactics within deadlines and expected SLAs. • Communicate specs and collect creative assets and materials from clients. • Works as the liaison between the customer, account managers, account executives and designers in developing high-quality creative assets. • Communicates with customers on all ad production matters, including but not limited to deadlines, material needs, ad copy, proofs and corrections. • Generates clear layouts, provides style examples and assembles needed materials. Review design quality and proofs to ensure quality and accuracy.

• Own day-to-day campaign performance across PPC and SEO initiatives • Optimize campaigns across platforms such as Google Ads, Meta, and display networks • Analyze performance trends and deliver data-driven recommendations to improve ROI • Build and maintain pacing reports, performance dashboards, and campaign insights • Conduct A/B testing (ads, landing pages, keywords) to improve results • Partner with Account Managers to support client retention and growth • Participate in client meetings, presenting insights and performance updates as needed • Troubleshoot performance issues and identify new optimization opportunities • Support keyword strategy development and SEO performance reporting • Manage multiple campaigns and priorities within defined SLAs