LGH UK

• Design and develop scalable, maintainable web applications using PHP (v8+) and Laravel (v8–12) • Architect application features and champion best practices • Build interactive UIs using Livewire, Alpine.js, and Tailwind CSS • Develop and maintain RESTful APIs; integrate with external services • Handle queue systems and background processes (Redis, queues) • Ensure scalability, availability, and security across systems

• Design and develop scalable, maintainable web applications using PHP (v8+) and Laravel (v8–12) • Architect application features and champion best practices • Build interactive UIs using Livewire, Alpine.js, and Tailwind CSS • Develop and maintain RESTful APIs; integrate with external services • Ensure security, performance, and maintainability of applications • Monitor performance using logs and monitoring tools

• Design and develop scalable, maintainable web applications using PHP (v8+) and Laravel (v8–12) • Architect application features and champion best practices • Build interactive UIs using Livewire, Alpine.js, and Tailwind CSS • Develop and maintain RESTful APIs; integrate with external services • Handle queue systems and background processes (Redis, queues) • Design caching strategies for performance optimisation • Write and maintain unit, feature, and integration tests • Manage Git repositories and ensure clean version control practices • Set up and manage CI/CD pipelines (e.g. GitHub Actions, DeployHQ) • Maintain clear documentation and promote coding standards • Design database schemas, manage migrations, and optimise complex queries • Ensure scalability, availability, and security across systems • Monitor performance using logs and monitoring tools • Work with infrastructure teams to deploy and maintain systems • Translate business requirements into technical solutions • Participate in sprint planning, retrospectives, and backlog grooming • Communicate effectively across departments and time zones • Document architecture, APIs, and deployment procedures • Contribute to the long-term technical roadmap

• Plan, execute, and optimise campaigns across Google Ads, Display, and LinkedIn • Conduct keyword research, create ad copy, and manage budget allocations • A/B test creatives and landing pages to improve performance • Reduce CPA and improve conversion rates across campaigns • Work with content and regional marketers to improve organic visibility • Manage SEO audits and action technical improvements • Track site performance and page experience (Core Web Vitals, bounce rate, etc.) • Own performance dashboards and campaign tracking (GA4, HubSpot, etc.) • Set up and manage UTM structures, conversion tracking, and attribution models • Report monthly and quarterly on campaign performance and actionable insights • Lead email campaign workflows in HubSpot • Support lead scoring, segmentation, and engagement automation • Work with regional marketing execs (DACH and Benelux) to localise and target campaigns • Brief and coordinate with agencies on high-value projects where needed