Levels

Role Description Levels is looking for a hands-on analytics leader to build the measurement function from the ground up at a fast-growing sports nutrition brand — the person who can turn raw data into the insights that actually drive decisions. Data is not a reporting function at Levels — it’s a growth function. As the Director of Marketing Analytics & Insights, you’ll build the measurement foundation from the ground up, owning marketing analytics across DTC, paid media, lifecycle, marketplaces, and retail-connected channels. Just as importantly, you’ll turn every data stream into a clear point of view on what’s driving performance, which metrics matter most, and what leadership should act on next. Responsibilities: - Own the marketing measurement framework across DTC, paid media, lifecycle, marketplaces, and retail-connected channels - Define core KPIs, success metrics, and reporting standards; build and maintain dashboards that clearly communicate performance, trends, and trade-offs - Own attribution strategy and methodology across channels; design and evaluate incrementality tests, lift studies, and experiments to determine true performance - Ensure data accuracy, consistency, and trust across all marketing reporting - Translate complex data into clear, actionable insights for executives and operators - Identify growth opportunities, inefficiencies, and risks across the funnel - Support strategic planning, forecasting, and investment decisions with data-backed insight - Partner closely with Finance on forecasting, ROI, and budget decisions - Partner with Data Engineering and external partners to ensure clean, scalable data pipelines - Own analytics tooling across BI, attribution, and experimentation platforms; improve data accessibility for non-technical stakeholders - Lead and develop analytics talent and external partners - Raise the analytical bar across Marketing, DTC, Lifecycle, Finance, and Executive leadership through standards, education, and accountability Qualifications - 8–12 years of direct experience in marketing analytics, insights, or performance measurement, with increasing ownership and leadership responsibility - 5+ years operating at a Director level (or equivalent) owning marketing analytics strategy and outcomes - 4+ years within consumer goods, operating in digital-first or omnichannel environments - Experience supporting DTC, lifecycle, paid media, and marketplace marketing teams, and partnering with Finance on forecasting, ROI, and budget decisions - Deep understanding of marketing attribution, incrementality testing, and experimentation design - Strong command of analytics and BI tools (Looker, Tableau, Power BI, or similar), with working knowledge of data warehouses and marketing data pipelines - Strong understanding of DTC analytics including CAC, LTV, retention, and contribution margin; ability to audit, validate, and pressure-test data quality and assumptions - Proficiency leveraging AI tools (ChatGPT, Claude, and similar) to accelerate analysis, build automated workflows, and create scalable systems that increase speed, efficiency, and decision velocity across marketing analytics - Nice to have: experience in sports nutrition, supplements, food & beverage, or wellness; retail / omnichannel marketing measurement; subscription and replenishment model familiarity; syndicated retail data (SPINS, IRI, Nielsen) Benefits - 3 weeks PTO + paid holidays - Health, Dental, Vision - 401k with 3% match - Remote – comfortability working EST hours - Base salary: $160,000 - $175,000