Lapaire Group

At Lapaire, we transform people’s lives. Because good eyesight is essential for living well and fulfilling your dreams, we have developed a unique concept: a service where the customer is at the heart of our project and quality, stylish products at fair, transparent prices. Joining the Lapaire team is first and foremost joining an inspiring pan-African adventure that impacts the health and well-being of the people around us, and therefore their lives. But it is also and above all : - Serving our clients at best to improve their lives. - Working and acting as an entrepreneur, contributing to the Lapaire project with ideas and initiatives. - Participating in the expansion of a dynamic company by organizing and anticipating work efficiently. - Learning every day to continue to grow and surpass yourself. - Collaborating with young and multicultural teams while sharing your knowledge. The Lapaire Group was created in 2018 in Kenya and already has over 100 Optical Shops and over 500 employees in Uganda, Tanzania, Ivory Coast, Burkina Faso, Mali, Benin, Togo, Morocco and Senegal. Lapaire, See Beyond. *** Head of Software Engineering Job description Location: Remote / Abidjan, Côte d’Ivoire Contract type : Permanent contract Start Date : April 2026 Direct reports : Business Analyst, IT Assistant Hierarchy : Reports to the CEO The Mission We are a fast-growing optical retail scale-up. We don't build customer-facing apps; we build a high-performance engine that runs a business. We are looking for a Head of Software Engineering who is 60% Architect/Coder and 40% Strategic Problem Solver. You will own our entire technical ecosystem, ensuring our data is real-time, our inventory is bulletproof, and our third-party SaaS tools actually work the way they’re supposed to. Your Daily "Hands-on" Reality - Data Plumbing: You will write the scripts (Python/Node.js) to bridge APIs between our different SaaS (Zoho Books, Freshworks, Google Cloud, Payspace and others). - The "One Truth": You’ll optimize our Google Cloud / BigQuery / Looker stack to move from "next-day" reporting to "next-hour" live insights. - Vendor Aggression: When our SaaS crashes or lags, you will dive into the network logs, identify the bottleneck, and hold the vendor’s developers accountable until it’s fixed. - Automation: You will identify manual bottlenecks in HR, Finance and SC (eg. bonuses, expenses, tax e-invoicing) and either find the right SaaS tool or build a custom integration to automate it. The Tech Stack - CRM/POS: Freshsales, CPOS/MSI (SmartOSC) - Data/Analytics: Google Cloud Platform (BigQuery/Functions), Looker - Accounting/Payments: Zoho Books, PawaPay, Julaya - Communication: WhatsApp/Messenger API integration with LLMs - Payroll/HR: HRIS, Payspace Ideal profile to succeed in the role - You have 12+ years of experience with a previous experience as Senior Dev or Lead Engineer but realized you care more about business outcomes than just "clean code." - The Investigator: If a sync fails, you don't wait for a ticket; you dig into the API documentation and find the conflict. - Pragmatic: You prefer a "Zap" or a SaaS tool over building from scratch, but you have the coding chops to write a custom bridge when the business needs it. - No Ego: You are comfortable managing a junior/mid-level team while being the primary person responsible for the "heavy lifting" code. - Language: Fully bi-lingual (French and English) What Success Looks Like in 6 months - Speed: Half CPOS loading time. - Visibility: Looker is the only source of truth for the entire company, updated hourly. - Accuracy: Real-time inventory is live across all outlets, blocking out-of-stock sales. - Automation: Key regional tax APIs and payment gateways are fully synced with Zoho Books.

At Lapaire, we transform people’s lives. Because good eyesight is essential for living well and fulfilling your dreams, we have developed a unique concept: a service where the customer is at the heart of our project and quality, stylish products at fair, transparent prices. Joining the Lapaire team is first and foremost joining an inspiring pan-African adventure that impacts the health and well-being of the people around us, and therefore their lives. But it is also and above all : - Serving our clients at best to improve their lives. - Working and acting as an entrepreneur, contributing to the Lapaire project with ideas and initiatives. - Participating in the expansion of a dynamic company by organizing and anticipating work efficiently. - Learning every day to continue to grow and surpass yourself. - Collaborating with young and multicultural teams while sharing your knowledge. The Lapaire Group was created in 2018 in Kenya and already has over 100 Optical Shops and over 500 employees in Uganda, Tanzania, Ivory Coast, Burkina Faso, Mali, Benin, Togo, Morocco and Senegal. Lapaire, See Beyond. ***Group Marketing Director Job description Location: Remote / Abidjan, Côte d’Ivoire Contract type : Permanent contract Start Date : July 2026 Direct reports : Retail Marketing Manager, Brand & Digital Manager Hierarchy : Reports to the CEO The Mission We are a fast-growing optical retail scale-up looking for a Group Marketing Director who is a strategic architect and a hands-on builder. You will play a vital role in supporting Lapaire’s development across Africa, defining and implementing our global brand strategy while making the strategic and budgetary trade-offs necessary to fuel our growth roadmap. You own the overall marketing vision—Brand, Digital, and Retail—ensuring that every initiative across all countries is high-performing, coherent, and deeply connected to our customers' reality. Your Daily "Hands-on" Reality Daily "Hands-on" Reality & Expectations - Brand Guardianship & Governance: You will personally own and update the Brand Book , establishing the "one truth" for visual identity and tone of voice across all operational countries. This includes creating processes to ensure messaging remains consistent yet adapted to local market diversities. - Creative Project Direction: Rather than just approving, you will supervise large-scale creative projects. This involves validating major creative directions for brand films, TVCs, radio, and OOH campaigns, ensuring they align with Lapaire’s mission to transform lives through better sight. - Budgetary & Strategic Trade-offs: You are responsible for translating high-level growth targets into data-driven marketing plans. This requires a "hands-on" approach to setting annual budgets and making daily trade-offs to ensure efficient allocation between brand, digital, and retail needs. - Performance & KPI Monitoring: You won't wait for reports; you will design the KPIs and lead quarterly business reviews with Country Managers. You will monitor the performance of marketing initiatives across all channels to ensure they meet ROI expectations. - Stakeholder & Partnership Negotiation: You will identify and independently negotiate strategic partnerships. This involves preparing collaboration briefs and representing Lapaire in high-level external conversations to secure the most favorable terms for brand visibility. - Market & Consumer Insights: You will coordinate directly with Digital, Retail, and Country teams to collect relevant insights. You'll use this data to track brand health indicators (awareness, perception) and guide decisions on new country openings. - Leadership & Capability Building: Beyond management, you will actively support training and leadership development within the marketing functions. You act as a mentor to the Digital and Retail Marketing Managers, ensuring the team remains a "high-performance engine" for the business Ideal profile to succeed in the role - Experience: You have 10+ years of experience in marketing, with a proven track record in brand strategy and multi-country leadership. - Strategist: You are a business-driven thinker who can see the big picture while managing the complexity of diverse African markets. - Leader: You are a natural team leader and communicator, capable of building high-performing organizations across central and local teams. - Tech-Savvy & Organized: You are proficient in Google Suite and project management tools, with a highly organized approach to fast-changing environments. - Hands-on Builder: You have a creative mindset and strong judgment, but you aren't afraid to roll up your sleeves to get the job done. - Language: Fully bi-lingual (French and English), both written and spoken. What Success Looks Like in 6 months - Brand Clarity: A fully implemented Brand Book is the "one truth" for visual and verbal identity across all countries. - Budget Efficiency: A clear, data-driven framework for budget allocation is active, showing improved ROI on marketing spend. - KPI Alignment: A standardized marketing dashboard is live, providing real-time visibility into brand health and retail execution performance. - Team Integration: The Group Digital and Retail marketing functions are fully integrated with Country teams, operating with clear processes and shared goals.