Kreissparkasse Köln

• You develop and operate an AI-powered content system that strengthens our position as a thought leader. • Continuously generate qualified leads. • Increase our visibility in media and relevant industry channels. • Build thought leadership. • Develop a clear content and topic strategy. • Position our expertise through relevant content. • Build a strong presence across blog, LinkedIn, newsletter and external platforms. • Create content for lead generation. • Develop content along the customer journey. • Produce content that captures interest and generates demand. • Support marketing and sales activities with relevant content. • AI-supported content production: use AI tools for efficient content creation. • Build prompts, templates and workflows. • Scale content without loss of quality. • Distribution & repurposing: publish and distribute via website/blog, LinkedIn, newsletter and other relevant channels. • Repurpose content (e.g., article → LinkedIn → newsletter → video). • PR & external visibility: identify relevant media, platforms and publications. • Develop posts, guest articles or commentary. • Use content to strengthen our PR and media presence. • Performance & optimization: analyze content performance and lead generation, continuously optimize topics, formats and channels. • Build a data-driven content setup.