Kairoi Residential

• Develop and implement revenue management strategies grounded in data, market intelligence, and operating performance for a portfolio of multifamily communities. • Establish pricing recommendations for new leases, renewals, transfers, and lease terms. • Manage daily pricing and renewals within revenue management platforms and ensure recommendations align with ownership objectives. • Monitor and adjust concessions, specials, and promotional programs to achieve occupancy and revenue goals. • Optimize lease expiration schedules to minimize vacancy exposure and turnover concentration. • Identify opportunities to maximize ancillary revenue streams, including parking, storage, pet fees, utilities, and other income sources. • Analyze asset performance metrics including occupancy, leased percentage, exposure, renewals, traffic, conversion ratios, rent growth, delinquency trends, and revenue attainment to inform potential strategy adjustments and optimize operating performance. • Forecast occupancy, rental revenue, and market performance to support budgeting and business planning. • Identify risks and opportunities impacting revenue growth. • Present pricing strategies, revenue performance, market conditions, and recommendations to clients and Operations partners. • Assist with the preparation of forecasts and re-forecasts as requested. • Conduct market research and competitive pricing analysis; collaborate with regional leaders to determine the competitive positioning of properties. • Monitor local supply and demand conditions, new developments, economic trends, and competitive positioning. • Maintain accurate competitive sets within revenue management systems. • Lead weekly pricing and revenue review calls with Regional Managers, Community Directors, and Clients/Asset Managers. • Partner with Operations teams to ensure pricing strategies are effectively implemented. • Collaborate with Marketing to align leasing initiatives and demand generation strategies with pricing objectives. • Provide training and support to onsite teams regarding pricing strategy, lease management, and revenue optimization tools. • Communicate revenue strategy and performance updates to executive leadership and ownership groups. • Address pricing concerns and requests promptly and effectively. • Lead the implementation, configuration, optimization, and ongoing administration of revenue management platforms for new and existing assets. • Configure lease parameters, pricing rules, amenity pricing, and asset-specific strategies within revenue management systems. • Act as the subject matter expert on revenue management systems, providing guidance and support to leadership and field teams. • Monitor system recommendations, overrides, and adoption rates to ensure consistent execution of pricing strategies across the portfolio. • Manage and maintain revenue management software platforms and related reporting tools. • Ensure revenue management best practices are consistently applied to new lease and renewal pricing. • Audit pricing overrides, lease compliance, amenity pricing, and system settings. • Develop dashboards and reports that provide actionable insights to stakeholders. • Ensure data integrity across property management and revenue management systems.

Description Regional Marketing Manager – West Coast Reports To: Director of Community Marketing Location: This remote role offers flexibility for candidates residing in the West Coast, ideally Northern California. Position Summary:The Regional Marketing Manager will be responsible for executing strategic marketing initiatives determined by the COO/VP of Marketing and Public Relations across a portfolio of 20 to 35 communities across multiple markets within a defined region. This role is designed for a highly motivated individual with a proven track record in multifamily marketing, overseeing the implementation of comprehensive marketing campaigns, brand development, and resident engagement strategies. The ideal candidate will collaborate closely with the Regional Vice President, property management teams, corporate marketing, and external vendors to ensure that marketing efforts drive leasing performance, increase occupancy, and enhance brand presence for a company managing 30,000+ units. The Regional Marketing Manager will be supported by a corporate marketing team for tasks related to implementations and help desk tickets. Key Responsibilities: - Regional Strategy Development: Develop and manage the overall marketing strategy for a portfolio of communities within the assigned region, ensuring alignment with corporate goals and market-specific needs. - Brand Management: Oversee the implementation and consistency of the brand’s identity across all marketing channels, ensuring that all communities in the region reflect the company’s brand standards. - Digital Marketing: Manage and optimize regional digital marketing efforts, including SEO, SEM, social media, email marketing, and website performance, to increase online visibility and lead generation. - Leasing Support: Collaborate with on-site teams to create and execute property-level marketing plans tailored to each community’s unique characteristics and target demographics. - Market Research and Analysis: Conduct regular market research to assess competitive positioning, emerging trends, and opportunities for growth. Leverage data to make informed marketing decisions and adjust strategies accordingly. - Campaign Execution: Develop and manage regional advertising campaigns, including paid media (digital and traditional), email marketing, content development, and social media engagement to drive leasing and retention. - Vendor Management: Oversee relationships with external vendors (digital agencies, graphic designers, photographers, etc.) to ensure high-quality deliverables within budget and timelines. - Budgeting and Reporting: Manage the regional marketing budget, ensuring that all campaigns are cost-effective. Track and report on the performance of marketing initiatives using KPIs and ROI metrics. - Event Planning: Lead regional event marketing strategies, including resident engagement events, leasing events, and community outreach to foster relationships and brand awareness. - Training and Support: Provide marketing training and support to on-site leasing and property management teams, ensuring consistent execution of marketing initiatives. - New Development: Expertly guide marketing for new residential developments that may include retail, office, and hospitality components, collaborating on strategy, aligning branding and signage, coordinating promotions, and ensuring consistent brand experience across all channels. - Business Development: Support business development efforts within the assigned region, as directed. Requirements Qualifications: - Bachelor’s degree in Marketing, Communications, Business, or related field required. Experience: - Minimum of 5+ years of marketing experience in multifamily real estate or a related field. - Proven track record in managing large-scale, regional marketing campaigns for multifamily portfolios (preferably over 10,000 units). Technical Skills: - Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, social media platforms, email marketing tools). - Experience with property management software (e.g., Yardi, RealPage, etc.) and lead management systems. - Strong knowledge of SEO/SEM, PPC, and website management. Leadership and Communication: - Strong leadership and project management skills, with the ability to manage multiple projects simultaneously. - Excellent verbal and written communication skills. - Ability to collaborate effectively with cross-functional teams, including operations, leasing, and executive leadership. - Analytical Thinking: Strong analytical skills with the ability to interpret data, generate insights, and make recommendations for continuous improvement. - Creativity and Innovation: A creative thinker who stays ahead of industry trends and continuously looks for innovative ways to market communities and engage residents. Key Competencies: - Strong attention to detail and ability to manage multiple priorities in a fast-paced environment. - Results-driven and goal-oriented, with a passion for delivering excellent customer service. - Excellent interpersonal skills and the ability to build strong relationships with internal and external stakeholders. - Adaptability and problem-solving skills to address evolving market trends and challenges. Working Conditions: - This position requires regional travel (approximately 40-50%) to visit communities, attend events, and meet with on-site teams. - Flexible working schedule with occasional evening and weekend work required for events. Opportunities at Kairoi are Equally Seized Kairoi is an equal opportunity employer, and we strongly encourage applications from everyone regardless of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status. We provide an accessible candidate experience, but please let us know if you need any additional accommodations or adjustments throughout the interview process. Please note that employment with Kairoi is contingent upon successful completion of a background check and drug screening, as well as your possession of a valid driver’s license with no major infractions in the last 12 months. The multifamily industry is ever-changing and there could be other duties required as needed and assigned.