Jairus Marketing

• Conduct keyword research and competitive analysis to identify growth opportunities • Optimize website content, metadata, UX elements, and internal linking for strong on-page SEO • Develop and execute off-page SEO strategies, including link building and outreach • Implement technical SEO improvements such as site speed optimization, mobile responsiveness, crawlability, and structured data • Monitor and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, BrightLocal and others • Track KPIs including organic traffic, keyword rankings, CTR, conversion rates, and GEO visibility • Provide performance reports and actionable insights to the account management team • Conduct regular SEO audits and recommend ongoing improvements • Align SEO strategy with paid media efforts for a unified search approach • Drive improvements in visibility, clicks, and organic conversions, including CRO recommendations • Collaborate with designers, developers, and content teams to integrate SEO best practices • Provide backup website development support using WordPress, primarily with Elementor

• Oversee the collective work of the creative team, including graphic designers and copywriters, ensuring alignment with client objectives and agency quality standards • Support the execution of client deliverables across multiple formats, including social media ads, digital ads, landing pages, websites, e-blasts, white papers, case studies, blog posts, branding, and marketing collateral • Partner with agency leadership and project management to estimate and manage project hours, forecast capacity, identify hiring needs, and support overall efficiency and profitability • Provide ongoing mentoring, coaching, and professional development to creative team members to elevate skills and expand agency capabilities • Collaborate closely with Account Directors to understand client strategy and lead project execution that minimizes revisions and meets performance benchmarks • Meet regularly with design and content team leads to review project needs, address challenges, and identify growth opportunities • Conduct quarterly performance reviews for creative team members in collaboration with leadership • Participate in new client discovery calls, internal creative meetings, and client strategy or brand presentations when appropriate • Help define, track, and measure annual creative team goals related to efficiency, capacity, and quality • Uphold agency and industry best practices for content development and design.