Informed K12

Role Description Are you passionate about social change and excited to shape how a mission-driven company tells its story to the people who run public schools? This is our first dedicated Product Marketing hire, reporting to the VP of Marketing. Half of your time goes to product marketing: defining how we describe our platform, who we sell to, and how new products and AI capabilities come to market. The other half is revenue enablement: turning that positioning into the materials, narratives, and training that win deals in the field. A foundation already exists across the go-to-market organization, and your job is to bring it together, sharpen it, and own it going forward. You will define our ICP and personas, land a consistent platform narrative, and build the launch playbook for everything that comes next. Your work will shape how Informed K12 talks about itself for years. The right person here thinks in systems, moves with high agency, and treats ambiguity as the work rather than a blocker. You enjoy being the connector who pulls Product, Sales, Marketing, and Strategy into the right conversations at the right time. You bring the structure, set the rhythm, and get the room to a decision. What You’ll Do - Define the Platform Story - Define and continuously refine our core positioning, value propositions, and competitive differentiation. - Translate complex product capabilities into clear, compelling narratives tailored to distinct buyer and user personas. - Define and refine ICPs and segment-specific positioning, bringing together the pieces that currently live across Sales, Marketing, Product, and Strategy. - Lead messaging for new product and feature launches, including new AI capabilities, ensuring cross-functional alignment and clarity. - Equip the Revenue Team to Win - Partner with Sales and Customer Success to develop and refine sales narratives, talk tracks, discovery frameworks, and objection-handling guides. - Build and maintain a competitive intelligence program that informs positioning, equips active deals, and shapes how Informed K12 shows up in buyer research, review sites, and AI search results before an AE is in the room. - Identify friction in the sales process and design messaging systems that resolve it, partnering closely with Sales leadership. - Support strategic and enterprise opportunities with tailored positioning, roadmap alignment, and differentiation strategy. - Build AI-Powered Systems - Design and implement AI-powered systems that scale the function, including dynamic battlecards, proposal generators, competitive briefs, narrative assistants, and customer insight workflows. - Use AI to accelerate research, positioning development, and asset creation in ways one person could not accomplish alone. - Continuously evaluate emerging AI tools and bring what works back to the team. - Sharpen Positioning Over Time and Build the Playbook - Conduct ongoing market and competitive research to identify trends, risks, and opportunities. - Establish feedback loops between Sales, Customer Success, and Product that refine positioning over time. - Track enablement effectiveness and positioning performance through win rates, competitive displacement, and adoption of key narratives. - Identify the gaps no one else is seeing and build the playbook the rest of the go-to-market team will run on for years. Qualifications - 7+ years of product marketing experience in B2B SaaS, with at least 3 of those years in a high-growth or startup environment. - Track record of high agency in ambiguous, cross-functional environments: building structure where none exists, driving alignment without formal authority, and adjusting course quickly when new information comes in mid-project. - Exceptional written and verbal communication. You can both think strategically about positioning and craft the messaging yourself, translating complex concepts into clear materials for internal teams, prospects, and customers. - Experience independently building enablement frameworks and systems that influence win rates and sales velocity, taking initiatives from concept through implementation without close oversight. - AI fluency at the systems level. You have a point of view on what AI should change about how PMM operates, you have pushed your current or previous company in that direction, and you have built agents or workflows that do work a human alone could not. - Meaningful experience at an earlier-stage startup. Candidates from exclusively large-company backgrounds will not be a fit for this role, regardless of years of experience. Preferred - Experience supporting complex, multi-stakeholder, or enterprise sales motions. - Experience as the first or earliest product marketing hire at a company, or building a function from scratch rather than inheriting one. - Experience opening new markets, verticals, or product categories. Benefits - Healthcare coverage: 100% for employees, 35% for dependents. - Uncapped PTO. - Monthly productivity allowance (co-working space, coffee shop, working lunch). - New hire stipend for remote office setup. - Monthly wifi reimbursement. - Annual personal office supply stipend. - Skills development stipend (begins at 1-year anniversary). Compensation The on-target earnings (OTE) for this role are $150,000-$180,000 per year. Application Requirement Please upload a short writing sample (no more than one page) of something you wrote in a prior role. It can be a piece of marketing collateral, a sales enablement asset, or any short artifact that shows how you translate ideas into language. It can be public or internal, but please do not share anything confidential. In a short note alongside the sample, describe your specific role in creating it, including any portions produced by a teammate, designer, or AI tool. Applications submitted without a writing sample will not be reviewed.

Role Description Are you passionate about social change and energized by the idea that great customer success at scale is something you design, not just something you deliver? This role puts you at the architect's table for one of the most important bets Informed K12 is making right now: building a scaled motion across 100+ mid-market school districts that gets every one of them what they need without cutting corners. Serving districts well at scale is not a relationship problem. It is an operations and design problem. - Own and iterate on the systems that make it possible: the playbooks, the health-score logic, the lifecycle programs, the digital touchpoints. - Read across both quantitative and qualitative data to develop a clear point of view on the patterns underneath. - Go deep on the Informed K12 platform and use that fluency to design configurations and health logic that hold up across districts with very different operational realities. - Be the operational point of accountability for the motion: when Product, RevOps, Marketing, Support, or Implementation needs to move, you make it move. - Build rapport with confidence and presence even when you walk in with limited context. - Join the Ongoing Success team, which includes six CSMs, with one other Scaled CSM partnering with you on the motion. Qualifications - 4 to 8 years in customer success, with at least 2 years managing a large book (80+ accounts) in a scaled, digital-first, or mid-market model. - Track record of building scalable systems, playbooks, or processes that work across many clients. - Demonstrated ability to get deep on a complex SaaS product and use that fluency to drive adoption and design solutions for real-world customer workflows. Requirements - Track record of using data to surface patterns and unseen risks early. - Experience in K-12 education or the public sector (preferred). - Experience in a startup or early-stage environment, creating processes and practices from the ground up (preferred). - Experience with customer success tools and automation platforms like Gainsight, ChurnZero, lifecycle email platforms, or in-app guidance tools (preferred). Benefits - Healthcare coverage: 100% for employees, 35% for dependents. - Uncapped PTO. - Monthly productivity allowance (co-working space, coffee shop, working lunch). - New hire stipend for remote office setup. - Monthly wifi reimbursement. - Annual personal office supply stipend. - Skills development stipend (begins at 1-year anniversary).

Location Remote. Candidates must be located in CA,TX, AZ, or in/near Phoenix, Denver, Seattle, Portland, or Las Vegas, with 30–40 percent travel. About the Role Are you passionate about social change and excited to work alongside Superintendents, Cabinet leaders, and district administrators on the most complex operational and social challenges facing public schools today? This role puts you at the center of that work. Transforming how a school district operates is not a software problem. It is a change management problem. You will be working inside organizations with layered bureaucracy, competing priorities, and leadership that answers to school boards, unions, state regulators, and the public. Your job is to navigate all of that, build trust across every level of the org, and drive the kind of sustained adoption that actually changes how a district runs. The best CSMs in this role think like consultants. They challenge their clients when it is the right thing to do. They apply technical knowledge to translate product capabilities into real district solutions. They use data to tell a story, and they build the internal momentum that makes transformation stick. What You'll Do Navigate Ambiguity and Drive Clarity - Step into complex, ambiguous situations with competing priorities, unclear ownership, and political dynamics — and bring structure, clarity, and a confident path forward - Diagnose root causes rather than just treating symptoms; connect your actions to outcomes - Adapt when priorities shift; adjust plans to meet clients where they are while keeping long-term goals in focus Design Solutions and Drive Strategic Impact - Design and apply technical solutions in a high-pressure, complex environment, connecting product capabilities to district needs and presenting bold but grounded paths forward - Develop deep understanding of client business priorities, goals, and risks - Own the account plan and narrative: "Here's where you are. Here's where we're going. Here's what greatness could look like." - Craft business-aligned success plans that drive maturity and ROI - Escalate early risks and own mitigation strategies using data and evidence Build Deep Relationships Across Stakeholders - Foster deep and meaningful connections across multiple stakeholders — from cabinet-level leaders to operational doers — capably activating those connections to effectively drive impact - Know when to show up as an executive and when to build informal backchannels; adjust your communication depending on the person you're speaking to - Position yourself as a consultative, reputable partner who earns trust through credibility and follow-through Drive Accountability and Progress - Maintain account momentum by aligning internal teams and clients around shared goals - Hold both clients and internal teams accountable to timelines, outcomes, and commitments - Escalate when needed, but more importantly, unblock proactively Prove and Grow Value - Use data and storytelling to show progress, drive adoption, and frame impact in terms that matter to each audience - Identify new use cases and opportunities for expansion that are tied to business outcomes Who You Are You are someone who wants your work to matter. You are energized by mission-driven work and motivated by the idea that the work you do can directly impact how schools operate and, ultimately, how students are served. You don’t just want to support customers, you want to help them win. You thrive in environments where the real decisions are being made. You enjoy partnering closely with leaders, earning trust quickly, and becoming a thought partner they rely on. You care about outcomes, and you take pride in seeing your work translated into real, visible impact. You’ve built your career at the intersection of client partnership and organizational change. You understand the difference between a customer who is satisfied and who is truly successful, and you know how to close that gap. You think in systems and frameworks, but you’re not rigid. You move quickly, adapt easily, and bring structure to complex, ambiguous environments. Where others see blockers, you see opportunities to create momentum. Most importantly, you’re proactive. You don’t wait for problems to surface. You anticipate them, navigate them, and help your customers stay ahead. What We Look For Required - 6+ years in a role with single-point ownership of complex, multi-stakeholder projects or accounts (customer success, consulting, enterprise client services, or complex program management) - Experience driving success within ambiguous and highly complex, multi-stakeholder environments, ideally K12 - Track record of success navigating competing priorities — aligning stakeholders, holding others accountable, and delivering results under pressure - Demonstrated experience solving problems with technology — evaluating options, selecting and implementing tools, and driving adoption with end users. Preferred - Experience in K-12 education or public sector - Experience in a startup or early-stage environment, creating and designing new processes and practices from the ground up. If You... - Want to do rewarding, high-stakes, high-impact work in public education - Think in frameworks, influence with empathy, and build trust quickly - Feel comfortable challenging clients and your own teammates when it's what's right - Want to help school districts win — not just adopt software ...we want to get to know you! Benefits and Perks - Healthcare coverage covered at 100% for employees & 35% for all dependents - Uncapped PTO - Monthly productivity allowance (work where you thrive! This covers a co-working space, coffee shop, working lunch) - New hire stipend for remote office set-up - Monthly wifi reimbursement - Annual personal office supply stipend - Stipend for skills development (begins at 1-year anniversary) Application Requirement Please include a cover letter describing a complex project or account you managed and how your experience maps to the requirements below. Applications submitted without a cover letter will not be reviewed.

About the Role We're at an inflection point. With 80 people, $18M ARR, and strong growth momentum, we need a Controller who can do more than close the books each month. We need someone who can build the financial infrastructure that will take us from where we are today to a $50M+ company, while keeping our operations lean, our data clean, and our team focused on what matters. This isn't a role where you'll inherit well-oiled processes and simply maintain them. You'll be building systems from the ground up: leading our migration to a modern ERP, tightening our close timeline, running compliance initiatives, and creating the reporting structure that lets us understand our business across regions, teams, and products. You'll own the numbers. You'll work directly with the VP of Finance & Operations (who doesn't have an accounting background) to ensure our financial operations are accurate, compliant, and scalable. This means you'll have autonomy to solve problems your way, but also the responsibility to translate complex accounting concepts to management and make smart decisions about when to build in-house versus when to lean on external partners. If you're energized by building financial operations at a mission-driven company where every dollar ultimately serves students, this role is for you. What You'll Do Own the Financial Close Process - Lead month-end and quarter-end close, ensuring accuracy and continuously improving turnaround time - Manage the full close cycle: reconciliations, journal entries, variance analysis, and financial statement preparation - Drive toward a tighter close timeline that enables faster decision-making across the organization - Establish and maintain internal controls that scale with company growth Build Financial Infrastructure for Scale - Lead the migration from QuickBooks to a modern ERP, owning implementation, and team training - Design and implement a chart of accounts and reporting structure that supports analysis by department, territory, product, and customer segment - Create processes and documentation that make financial operations transparent and repeatable - Partner with the VP of Finance & Operations to optimize our use of FP&A tools for budgeting and planning Ensure Compliance and Accuracy - Own revenue recognition and ASC 606 compliance for our SaaS subscription model - Manage banking relationships and run due diligence processes for our line of credit facility - Review vendor and client contracts for financial and operational risk, flagging exposure before execution - Monitor sales tax obligations and coordinate with external advisors as needed (note: K12 districts are often tax-exempt and SaaS nexus rules vary by state) - Coordinate with external tax advisors on R&D credits and other specialized tax matters when needed - Prepare for and support annual audits as the company scales Drive Financial Planning and Analysis - Lead the annual budgeting process: coordinating with department heads, building budget models, and creating the final budget documents in Cube - Provide clean, accurate data that enables management reporting and analysis across key business dimensions - Contribute to financial planning efforts, partnering with leadership to understand the financial implications of strategic decisions - Identify opportunities to improve margins, reduce costs, or optimize resource allocation Build and Eventually Lead a Team - Work collaboratively with our People Ops team member who handles bookkeeping (A/R, A/P, transaction coding, payroll coordination) - Over time, grow into a leadership role by developing team members and building out the finance function - Mentor others in financial best practices while maintaining a culture of accountability and continuous improvement Who You Are You're a builder who thrives in the ambiguity of a growing company. You've done controller work before, but you're excited by the chance to do it at a company where you can set the foundation rather than inherit someone else's approach. You know that "right" doesn't mean "perfect"—it means making smart decisions about where to invest time for maximum impact. You’re comfortable being the accounting expert in the room and can translate complex technical concepts into clear language. You don’t wait for perfect information to make decisions, but you also know when to slow down and get things right. You’re energized by the challenge of wearing multiple hats and building systems that will outlast your direct involvement. You operate with a builder's mindset: when you see a gap, you fill it. When a process breaks, you fix it and document it so it doesn't break again. You care deeply about accuracy and compliance, but you're practical about where to draw the line between "good enough for now" and "built to last." What You'll Bring - 5-8 years of progressive accounting experience, with at least 1-2 years in a Controller or Senior Accountant role - Direct experience with full-cycle accounting: month-end close, financial statement preparation, reconciliations, and variance analysis - Strong understanding of revenue recognition for SaaS businesses (ASC 606) and subscription-based business models - Proven ability to lead system implementations or migrations—ideally with modern cloud-based accounting platforms - Experience in B2B SaaS or subscription-based companies with annual billing cycles - Ability to review vendor and customer contracts for financial and operational risk and ask the right questions about business model design and revenue quality - Demonstrated success building or improving financial processes in a fast-growing environment (startup, scale-up, or high-growth division) - Proficiency with accounting systems and FP&A tools - Strong Excel/Google Sheets skills for analysis, reporting, and process automation - Exceptional attention to detail with the ability to see both the forest and the trees - Highly developed Growth Mindset, Intrinsic Motivation, Emotional Intelligence, Accountability, and Systemic Thinking skills What May Make You Even More Successful Here - CPA certification or actively pursuing CPA - Experience implementing Rillet or other AI-native ERPs - Prior experience at a company at a similar stage ($10-30M ARR, 50-150 employees) - Experience with sales tax compliance tools like Avalara or TaxJar - Exposure to multi-dimensional reporting (by region, team, product, customer segment) - Understanding of EdTech or education sector business models and compliance requirements - Prior experience working with a VP or CFO without a traditional finance background—you know how to be the technical expert while remaining a collaborative partner - Familiarity with the financial and operational considerations of B2B companies serving government or public sector clients - Experience coordinating with external auditors or supporting due diligence processes - Background managing or mentoring junior finance team members If You... - Want to build financial infrastructure at a mission-driven company where your work directly enables better outcomes for students - Enjoy solving hard problems with limited resources and appreciate the autonomy that comes with it - Value accuracy and compliance but can balance perfectionism with pragmatism - Thrive in environments where you're trusted to figure things out and make smart decisions - Want to be the financial expert who helps non-finance leaders understand the numbers and make better decisions ...we want to get to know you! What We Value - Growth Mindset - Intrinsic Motivation - Emotional Intelligence - Accountability - Systemic Thinking Benefits and Perks - Healthcare coverage covered at 100% for employees & 35% for all dependents - Uncapped PTO - Monthly productivity allowance (work where you thrive! This covers a co-working space, coffee shop, working lunch) - New hire stipend for remote office set-up - Monthly wifi reimbursement - Annual personal office supply stipend - Stipend for skills development (begins at 1-year anniversary) - 401K plans - Life and disability insurance - Parental leave

Role Description Support at Informed K12 is not a ticket queue. It is the function that keeps districts running and gives the rest of the company an honest read on where the product needs to improve. As a Support Specialist, you will be the first point of contact for district administrators working through issues with our platform. You will triage a queue at the start of each shift, troubleshoot problems to their root cause, and make sound decisions about when to resolve them yourself and when to bring in someone else. When you escalate, you provide enough context that whoever you hand it to can act immediately. This is also a feedback role. The patterns you surface and the product knowledge you build feed directly into how we improve the platform. Districts count on us to catch what is not working before it compounds. This role requires genuine product mastery, independent learning, and judgment under pressure. What You'll Do - Serve as the first line of support for inbound requests from district administrators, managers, and frontline staff. Respond quickly, accurately, and with solutions that address the actual problem, not just the stated one. - Triage and prioritize a support queue at the start of each shift, weighing urgency, user type, issue type, and downstream impact simultaneously. - Troubleshoot issues down to the root cause before proposing a fix. Escalate to Tier 2 or technical teams when appropriate, with enough context for them to act without a handoff conversation. - Support customers in configuring their workflows and processes on the platform to meet both their needs and our standards. - Contribute to ticket categorization, pattern recognition, and cross-team feedback loops with Operations, Product, and Engineering. Qualifications - 1 to 2 years in a tech or startup environment in a customer-facing role. - 3 to 5 years in a non-tech field such as education, nonprofit, or operations. Requirements - You ask follow-up questions before you act. - You can review the full queue and make a defensible call on what to do first. - Your written communication is clear and efficient. - On high-volume or repetitive tasks, you have a process for checking yourself. - You learn new tools and systems independently. - Your judgment on when to escalate is sound. - You take feedback on your decisions without becoming defensive. - You are motivated by doing the work well. Benefits - Healthcare coverage covered at 100% for employees & 35% for all dependents. - Uncapped PTO. - Monthly productivity allowance (work where you thrive! This covers a co-working space, coffee shop, working lunch). - New hire stipend for remote office set-up. - Monthly wifi reimbursement. - Annual personal office supply stipend. - Stipend for skills development (begins at 1-year anniversary). - 401K plans. What This Is Not This is not a conventional support role with steady-state responsibilities and a fixed script. The platform is changing, the expectations will grow with it, and strong performance here means becoming indispensable rather than just keeping pace. If you are looking for predictability, this is not the right fit. How to Apply Submit your resume and a brief note, a few sentences, on why this role and why now. We read these. Generic responses that are not specific to Informed K12 or this role do not move forward. The hiring process includes a phone screen, a take-home product exercise (approximately one hour), two structured skills interviews with exercises, and a leadership conversation. The full process typically runs three to four weeks.