IMA - Instituto Mineiro de Agropecuária

• Write conversion-driven ad scripts for customer acquisition campaigns • Create, structure, and optimize landing page copy • Conduct in-depth research on customers, products, competitors, and market trends to inform messaging and positioning • Develop multiple angles, hooks, and variations for testing and optimization • Continuously improve copy performance based on data, insights, and feedback • Collaborate closely with media buying, creative, and brand teams • Ensure messaging remains brand-aligned while being sales-focused and performance-driven