HR Transformed

Role Description Due to the exciting growth of our business, BODEN, an award-winning, independent communications powerhouse, is seeking a Vice President, Health & Wellness to join our team. Vice Presidents lead sizable client relationships and integrated communications strategies, delivering exceptional results, senior strategic counsel, and breakthrough cultural impact. In addition to leading accounts, VPs are critical leaders within the organization, mentoring teams, driving business growth, shaping agency culture, and ensuring operational excellence. What You'll Lead: - Develop and lead the roll out of earned-first communications campaigns that position a global health and wellness brand at the center of culture, conversation, and innovation. - Oversee media strategy across health, wellness, lifestyle, and consumer media landscapes. - Drive culturally relevant storytelling initiatives and partnerships, including collaborations with top Hispanic talent, creators, athletes, and cultural influencers. - Help create health & wellness moments that generate earned media, social engagement, and consumer relevance. - Serve as a senior strategic advisor and day-to-day client lead, partnering closely with executive leadership and cross-functional agency teams while reporting into an EVP. Qualifications - Deep understanding of the evolving health & wellness landscape, including consumer health trends, preventative wellness, lifestyle medicine, and culturally relevant storytelling. - Strong media relationships across health, wellness, lifestyle, sports, entertainment, and business press. - Experience leading celebrity, influencer, or talent partnerships. - Passion for health & wellness-driven storytelling. - Passion for communicating to Hispanic audiences. - Experience leading integrated communications programs across earned, influencer, social, and experiential channels. - Ability to translate cultural insights and consumer behaviors into earned-first campaign platforms. - Confidence counseling senior-level clients and leading cross-functional teams in fast-paced environments. - Executive presence with exceptional communication and presentation skills. Requirements - 10+ years of experience in public relations, integrated communications, or brand marketing, preferably within an agency environment. - Experience developing highly successful earned media and culturally driven communications strategies. - Strong understanding of today's media ecosystem, stakeholder landscape, and influencer environment. - Proven expertise in client leadership, executive communications, and integrated campaign management. - Exceptional organizational, leadership, and project management skills. - Bachelor's degree in Public Relations, Communications, Marketing, Business, or a related field. - Spanish speaking a plus. Benefits - This role sits at the intersection of health, wellness, culture, and storytelling — helping shape how a globally recognized brand connects with consumers through culturally relevant and earned-first communications. - From partnerships and experiential moments to media storytelling and influencer engagement, you'll help define the next era of integrated health & wellness communications. Company Description BODEN is an independent, award-winning agency known for building culturally fluent campaigns across sports, health & wellness, entertainment, and lifestyle brands. As Adweek and PRWeek Agency of the Year, we believe the best work happens where diversity, culture, creativity, and community intersect.

Due to the exciting growth of our business, BODEN, an award-winning, independent, communications powerhouse, is looking for a Senior Manager to join our team. This position is fully remote. The candidate must be in commuting distance to the NYC area to visit clients. There will be periodic travel to the Miami office. Senior Managers lead sizable client relationships and successful communications strategies, delivering exceptional results and strategic counsel. In addition to account management, senior managers are pivotal to the organization, managing and mentoring team members, contributing to business growth, and ensuring financial excellence. What You’ll Lead: - Develop and execute earned-first campaigns that positions a global spirits brand at the center of sports, music, nightlife, and creator culture. - Lead media strategy across lifestyle, sports, entertainment, and spirits media. - Manage cultural partnerships including MLS activations, and celebrity collaborations. - Help create cultural moments that drive conversation, coverage, and social engagement. - Lead integrated programs that combine PR, influencer marketing, and experiential activations. - Serve as a day-to-day team leader and project manager and a strategic partner to the client and the internal team, reporting into an SVP. What We’re Looking For: - We are looking for someone who understands how culture moves. - Ideal candidates have experience working with brands across sports, entertainment, and spirits. Key qualities include: - Strong media relationships across lifestyle, sports, and entertainment press - Experience working with celebrity or talent partnerships - Passion for sports culture - Understanding of cocktail culture - Experience leading integrated PR and influencer programs - Ability to translate cultural insights into earned-first campaign ideas - Confidence managing clients and leading cross-functional teams Key Responsibilities: - Oversees the development of award-winning earned media and influencer plans as well as activations/tentpoles - Ensures the success of client programming, including campaigns, activations, and partnerships, providing strategic counsel to the team - Oversees day-to-day client projects to ensure deadline and budget adherence, setting client expectations for the team; is accountable for client satisfaction within all projects managed - Develops strategic earned media and influencer communication plans backed by insights, timelines, and budget estimates - Supports the strategic communications planning process and leads in presenting ideas to the client - Reviews and edits media materials – pitches, bios, infographics, case studies, backgrounders, and media lists to ensure they are robust and detailed - Identifies potential issues and conflicts and steps in for problem-solving as needed - Actively contributes to new business processes; assists in the preparation of new business proposals, RFPs, and budgets - Identifies organic new business opportunities from existing clients - Assists in managing the client's budget, including fees and OOPs - Demonstrates the ability to effectively manage projects to maintain profitability and revenue targets, managing the client’s budget, supporting the account lead with effective resource allocation, etc. - Inspires, manages, evaluates, develops, and mentors employees - Supervises junior staff to ensure quality and consistency of work - Provides ongoing constructive feedback on performance, compliance, and ethical business conduct Requirements: - 7+ years of work experience in a public relations/communications agency - Experience developing highly successful earned media strategies - Deep understanding of today’s stakeholders and media landscape - Strong media relations expertise - Excellent client management skills - Strong organizational, people, and project management skills - Bachelor’s degree in Public Relations, Communications, Marketing, Business, or a related field What Makes This Role Unique: This global brand is one of the most culturally active spirits brands in the world — and this role sits at the center of that work. From MLS partnerships to celebrity collaboration, you’ll help shape the next wave of earned storytelling for the brand. Why BODEN: BODEN is an independent, award-winning agency known for building culturally fluent campaigns across sports, music and entertainment. As AdWeek and PRWeek Agency of the Year, we are proud to partner with some of the world’s most iconic brands and believe the best work happens where diversity, culture, creativity, and community intersect.