Heartland FPG

Role Description Heartland Food Products Group is seeking a National Account Manager (NAM) to lead our business with ADUSA (Food Lion, Stop & Shop, Giant, Hannaford), one of Heartland’s most strategic retail partners. This role is ideal for a proven CPG sales leader with direct experience calling on this account, established relationships with merchandising teams, and a passion for building brands through strong retailer collaboration. This position is remote, ideally based in Tampa, FL. What You’ll Do - Own Strategic Customer Leadership - Serve as the primary sales lead and relationship owner for ADUSA and its banners - Build and deepen partnerships with merchandising teams to drive mutual growth - Represent Heartland’s brand portfolio with confidence, credibility, and a growth mindset - Drive Growth Across Heartland’s Brand Portfolio - Develop and execute annual Joint Business Plans aligned to Heartland’s growth, profitability, and brand-building priorities - Lead assortment, pricing, merchandising, and promotional strategies that expand distribution and household penetration - Champion innovation and new item launches, ensuring strong customer alignment and flawless execution - Deliver Results Through Best-in-Class Execution - Own volume, trade spend, and profitability targets for ADUSA and its banners - Lead promotional planning, display strategy, and in-store/online execution in partnership with merchandising teams - Provide accurate forecasting and demand inputs to support high service levels and efficient inventory management - Leverage Insights to Win at Shelf - Use syndicated data (Circana/IRI, Nielsen) and customer insights to identify category opportunities and support fact-based selling - Partner with customer merchandising teams to improve shelf placement, promotional ROI, and execution quality - Translate data into clear, compelling stories that support brand and category growth - Collaborate Cross-Functionally - Act as the voice of ADUSA internally, aligning marketing, R&D, supply chain, finance, and operations - Partner closely with marketing and category management to deliver customer-relevant brand strategies Qualifications - Bachelor’s degree required; MBA a plus - 7+ years of CPG sales or customer leadership experience - Direct experience calling on ADUSA required - Established relationships with ADUSA merchandising teams - Strong understanding of grocery retail, trade management, and category management - Proven track record of delivering profitable growth - Prior people management experience or demonstrated readiness to lead Requirements - Experience managing branded food or beverage portfolios - Strong analytical and financial acumen - Comfort working in a fast-paced, growth-oriented, matrixed organization