Health+Commerce

• Lead clients and teams; gaining and sustaining client trust by delivering timely results and strategic recommendations • Maintain deep knowledge of clients and the industry, including trends and issues that may affect clients, their competitors and stakeholders • Serve as main client contact for day-to-day activities; drive client and internal meetings • Review and provide counsel on written materials, ensure documents are strategic, accurate, and well written • Work with senior leaders to develop recommendations and presentations to clients and prospects, including writing portions of plans and presentations • Drive client and internal meetings • Oversee client budgets; prepare invoice summaries • Supervise staff; delegate and assign tasks to appropriate team members and provide guidance to meet client needs and encourage team member growth • Work with account teams to manage timelines, develop action plans and counsel clients • Oversee media strategy development • Participate in determining staffing allocations and account projections • Be the go-to resource on team for billing and resource allocation; flag budget and staffing issues • Participate in new business discussions; own portions of new business presentations, including strategy and tactical development; able to help identify organic growth opportunities that span H+C services (PR, IMC, etc.) and work cross collaboratively to secure and staff the work • Coach and mentor staff; complete regular goals reviews and evaluations for direct reports according to agency policies

• Lead multi-channel B2B and B2C digital marketing programs for medtech and biotech companies developing therapies and technologies to improve human health • Develop and execute multi-channel marketing plans aligned to client business objectives; most client needs focus on generating demand or leads among specific patient or healthcare provider populations or B2B programs to build belief in a corporate brand’s innovative science • Create campaign forecasts and measurement plans based on target audience and campaign objective; translate metrics into meaningful insights to guide campaign optimization. • Manage and optimize campaigns that leverage paid social, search, programmatic, mobile, email, site direct advertising, native advertising, influencer marketing, conference sponsorships, field sales channels, and traditional advertising, as appropriate. • Work with digital ad platforms, demand-side providers, publishers, and other organizations to identify optimal channel mix and budget allocation to meet client goals • Guide teammates on building target ad groups based on audience insights and customer personas, activating campaigns, measuring performance and optimizing to drive efficiency • Drive campaign website/landing page development projects, with support from creative and web development professionals • Collaborate effectively with marketing, public relations, and creative colleagues as well as clients • Manage campaign/project budgets and allocated hours across project team and promptly alert senior leaders to potential issues and/or opportunities • Provide strategic marketing counsel and technical guidance to colleagues and clients. Effectively communicate recommendations and results to the C-suite, through both formal presentations and day-to-day communication.