Hair Cuttery Family of Brands

• Back-End Workflow Management: reporting, planning, follow-ups, invoice approvals, scheduling, shipping • Budgeting: Manage T&E, freelance fund allocation, book travel, track ROI, maintain weekly, monthly, quarterly, yearly territory retail goals • Reporting: Submit weekly statistics and insights via ASANA, highlighting wins + opportunities, competitor insights, retailer updates, event/education results • Plan & Pivot: Craft quarterly call cycle calendars and adjust to market needs • Merch Mastery: Maintain visual merchandising excellence in every store and report completion or concerns • Stock Scout: Monitor inventory levels + ensure strong in-stock positions with store and district leaders as well as communicate needs & concerns with key amika stakeholders • Build Relationships: Foster strong ties with store leadership, beauty advisors, district managers • Employee Management: inspire, develop, train, upskill, motivate freelance to maximize ROI • Sales Driver: Achieve weekly sales goals in tandem with freelance coordinator in-store coaching and demos + side-by-side selling • Train Like a Pro: Educate retail staff on product knowledge and selling strategies, secure high-level training moments (district, regional, round robins) with retailer leadership • Event Maven: Manage & plan weekly freelance store events and monthly FSC events aligned with brand standards, projecting inventory stock lift for key activations

• Develop strong relationships with retail partners, store teams, and distributors to achieve sales targets. • Plan regular visits to key stores & salon accounts, ensuring proper brand execution and monitoring stock availability. • Implement sales strategies, promotional campaigns, and marketing initiatives, while identifying in-store opportunities to drive growth. • Assess educational needs for stores and salons, organizing training programs to elevate product knowledge. • Lead and motivate a team of Beauty consultants, ensuring they receive regular training and achieve sales goals. • Represent the company at regional/national conferences, events, and sales meetings as needed. • Collaborate cross-functionally with marketing, operations and sales teams. • Responsible for identifying new salons and professional stores. • Work together with the authorized distributors to implement and accelerate Amika’s Pro Channel strategic plan and growth. • Coordinating Pro Channel events and education programs.

• Develop and manage annual, quarterly, and monthly sales budgets and plans across store, regional/distributor, and national levels, ensuring alignment with business objectives. • Monitor performance metrics consistently and allocate resources strategically to achieve sales targets. • Partner closely with distribution and education leadership, actively contributing to strategic planning and alignment in key cross-functional meetings. • Lead, coach, and manage the field sales and education team, establishing and driving KPIs such as days in the field, visits per day, door openings, education classes, VIP events, and new product launch success. • Optimize field time and productivity across the sales and education teams to maximize business impact. • Build and maintain senior-level relationships with distributor executives, influencing decision-making and driving initiatives that elevate brand presence and sales performance. • Maintain a healthy profit and loss ratio in line with brand expectations and business growth objectives. • Stay ahead of industry trends and the competitive landscape to inform strategy and identify growth opportunities. • Oversee all field operations, including hiring, managing, and developing territory brand managers and indirect field sales representatives. • Design and implement effective call cycles and prospecting strategies to drive new business growth and optimize territory coverage. • Set and communicate clear sales goals; track progress through reporting tools and provide actionable insights to the team. • Organize impactful team meetings (quarterly or bi-annual) that foster engagement, alignment, and performance optimization. • Deliver comprehensive training and development programs to empower direct and indirect field teams with strong product knowledge and selling skills. • Drive execution of national promotional and merchandising calendars, while also tailoring local activations and events to deepen distributor and salon engagement. • Collaborate with marketing, education, and distributor sales teams to develop compelling sales tools, presentations, promotional collateral, and training materials. • Travel regularly (40–50%) to represent the brand in the field, strengthen customer relationships, assess local needs, and support team development. • Support global expansion efforts as needed by providing strategic field expertise to international markets. • Management, coaching & training of the education team to shape and execute a long-term field education strategy that directly supports sales growth. • Development of educational curriculum, classes, technical guides to support sales, marketing (new launches), business and distributor strategic initiatives (Stores/Full service).

• Lead omni-channel retail strategy and execution for Sephora and Ulta. • Turn brand campaigns into tailored 360 activation plans that drive awareness, conversion, and sustained growth. • Build strong relationships with retailer partners while collaborating with internal teams. • Oversee visual merchandising, retailer toolkits, and launch readiness. • Evaluate performance, competitive activity, and category trends to uncover opportunities.