Häagen-Dazs Shops

• Build trust and deepen partnership with our key retailers by providing best-in-class consumer insights, data analysis, and strategic positioning • Help drive customer category growth through brand agnostic focus on the category/segments and shopper dynamics • Ensure consumer insights, data analysis, and strategic positioning come together to deliver unbiased category insights and solutions • Identify category trends, opportunities and threats, leading monthly/quarterly calls with customers • Drive 4 P strategies for our retailers, collaborating with cross-functional groups as sales and marketing and tailoring recommendations to specific customer needs • Lead category strategy and approach in JBP, Top to Top, Category Review, and yearly planning meetings at respective accounts/channels

• Lead the development and execution of business plans across key wholesale accounts • Drive sales growth through effective negotiation, data-driven storytelling, and cross-functional collaboration • Leverage business intelligence tools to craft compelling selling strategies • Work closely with Customer Account Associates (AA) and Customer & Category Managers (CMM) to meet customer expectations • Manage internal and external stakeholders to ensure seamless execution and customer satisfaction • Achieve Annual Sales Targets based on market share, distribution growth, net sales, trade spend, profitability, and forecast accuracy • Develop Sales Strategy to drive long-term growth across the Dreyer’s portfolio • Maintain Customer Relations via joint business planning (JBP) and ensure achievement of agreed targets • Facilitate conversations regarding product, service, transportation, or logistics issues to respective stakeholders • Monitor opportunities for maximizing profitability within trade

• Selling, negotiating, and executing business plans. • Communicate as needed with the retailer to collaborate and execute promotions. • Create new item presentations with data specific information to hold and gain shelf space. • Negotiate monthly promotions with customer. • Understand customer contracts and work within guidelines to ensure policy compliance. • Manage trade spend to maximize profitability with maintaining good customer relations. • Collaborate with outside vendors to create promotional synergies. • Analyze promotion effectiveness through IRI and other data reports. • Monitor competitive landscape to ensure exclusivity and deter poaching from other categories. • Maintain all necessary reporting, promotion calendars, and forecast volume as required. • Execute all Dreyer’s Grand Ice Cream (DGIC) priorities. • Collaborate with team members to share best practices and drive Customer related initiatives, as well as other functional groups like customer facing supply chain, finance manager, and category sales development. • Become a quality agent by continuously checking our products in various stores and locations. • Provide feedback and challenge as necessary to help the organization understand the retail experience. • Maintain Customer Relations: Frequent customer interaction to implement the annual plan, drive execution of the plan, gain distribution on new and d-build items, activate the customer category strategies, shopper marketing, and any urgent communications such as service level issues or product quality issues. • Identify gaps between customer plan and customer feedback and propose resolutions to gaps. Ensure achievement of agreed Customer(s) targets/Key Performance Indicators (KPIs), Category growth, Sales, Customer service and in-stock levels, etc.

• Support Customer Account Managers in driving category growth • Utilize key data and tools to support objectives • Create customer presentations and reports

• Bring DGIC’s category leadership to life by turning powerful data and research tools into clear, compelling stories and solutions that fuel the sales organization. • Evolve reporting tools, champion insights, and shape category strategies that empower Category and Customer Managers. • Guide smart decisions through distribution forecasting, reporting, and innovative account-level tools. • Develop tools and strategies for total DGIC to grow base and new item distribution. • Data and Insights resource for cross-functional teams during ongoing business operations, yearly planning, and ad hoc business needs.