G&S Business Communications, a G&S Agency

• Lead the strategic development and performance oversight of integrated, full-funnel digital marketing programs aligned with client business objectives across core market sectors. • Set digital direction, ensure cross-channel alignment, and drive measurable business outcomes—from awareness and engagement through lead generation and conversion. • Collaborate with account marketing leads to ensure integrated digital marketing strategies and recommendations are aligned with brand voice, target audience, and business goals. • Analyze market trends, audience behavior and campaign performance to inform strategy and generate reports and updates for the account. • Partner with digital marketing leads to deliver a cohesive, optimized customer journey across all channels, including SEO, SEM, email, social media, web/content marketing, and influencer marketing. • Analyze campaign and website performance using tools like Google Analytics and other platforms, providing actionable insights to stakeholders. • Collaborate with marketing, creative, content, and development peers to ensure all digital efforts are aligned and integrated. • Anticipate and exploit emerging digital marketing trends, tools, and platforms to keep clients at the forefront of the industry. • Foster a culture of innovation by continuously testing next-generation marketing tools and translating cutting-edge trends into actionable strategies. • Move beyond traditional playbooks to identify, test, and scale innovative digital marketing methodologies and tools. • Assist and provide guidance on integrating AI tools into digital workflows and existing marketing software to improve efficiency and product offerings. • Assist with creating project estimates and manage digital marketing budgets. • Coach and mentor team members through daily feedback and other professional development opportunities.

• Lead the strategic direction and evolution of MorganMyers’ digital marketing capabilities across paid media, social, influencer marketing, analytics, web, SEO/GEO, and emerging platforms. • Serve as a senior strategic partner to clients, helping translate business goals into integrated digital marketing strategies that drive measurable results. • Oversee the development, execution, optimization, and reporting of complex, multi-channel digital programs across client portfolios. • Guide and mentor Digital Marketing Managers, Supervisors, and Specialists, fostering professional growth, accountability, and high performance. • Establish and refine digital best practices, frameworks, and standards to ensure consistency, quality, and scalability across teams. • Champion the application of Generative Engine Optimization (GEO) principles across client strategies, ensuring visibility and performance in AI-driven search and discovery environments. • Lead and promote the adoption of AI-powered tools and technologies to improve operational efficiency, enhance strategic insights, and elevate client deliverables—ensuring responsible use aligned with agency standards. • Partner with sector and pod leads to scope digital engagements, support new business efforts, and contribute to strategic proposals and pitches. • Oversee digital performance measurement frameworks, ensuring insights are actionable and tied to client KPIs and ROI. • Identify opportunities to expand digital services and capabilities that drive agency growth and client value. • Stay ahead of digital, media, technology, and industry trends, translating insights into forward-looking recommendations for clients and internal teams. • Collaborate cross-functionally with creative, analytics, PR, and account teams to deliver fully integrated marketing solutions. • Support resource planning, workload management, and operational efficiency within the digital team.