Grupo Real

• Structure segmentation and clustering of the customer base; • Define performance, propensity, profitability and risk cohorts; • Create commercial and financial prioritization models; • Develop lifecycle strategy for the customer portfolio; • Identify levers to grow TPV (Total Payment Volume) and receivables cession; • Define monetization strategies by customer profile; • Maximize LTV and customer retention; • Build profitability models by customer and cohort; • Direct commercial activity priorities; • Define appropriate offers for each customer profile; • Build activation, retention and win-back (recovery) campaigns; • Integrate commercial and financial intelligence; • Turn transactional data into operational strategy; • Develop performance indicators for the ecosystem; • Identify expansion and monetization opportunities; • Establish an analytical view of the financial value chain.