Groupe SEB

Role Description As a member of the Sales team, the La San Marco Sales Manager is responsible for launching the brand, capturing market share, and driving sales growth by engaging partners and prospects with a clear and strategic plan. This role leads the full commercial rollout of La San Marco and collaborates closely with internal teams to ensure a successful introduction of SEB Professional while representing the brand across North America. Operating across a national territory, the Sales Manager will develop and expand business opportunities within multiple channels of the coffee industry, including: - Commercial Food Service - Non-Commercial Food Service - Convenience Stores - Dealers and Distributors - E-Commerce platforms - Broker networks Key responsibilities include: - Define and manage brand positioning and value proposition for traditional espresso equipment markets. - Provide strategic insights into planning for sales and marketing leadership. - Provide an active pipeline of new business opportunities. - Lead product portfolio for the North America market, including model selections, pricing structure, product number integration, and communication for required customization. - Prepare monthly sales forecast and deliver yearly sales quotas for all brands. - Develop an internal training program to educate SEB teams regarding traditional brewing techniques and traditional espresso equipment. - Represent SEB Professional at trade shows, industry engagements, and other matters. - Internal Champion for the development of the technical training course, planning of technical training sessions. - Lead relationships with North America and Italy-based product management teams. - Other tasks as assigned. Qualifications - 5+ years of experience as a Sales Manager within fast-paced, growth-oriented organizations in the coffee equipment industry. - Proven track record of building and growing brands. - Demonstrated success supporting and influencing both internal and external customers. - Strong understanding of operational, technical, and commercial challenges in the coffee equipment market. - Ability to translate customer needs and market insights into clear brand positioning, value propositions, and tailored solutions. - Experience driving business growth, customer satisfaction, and long-term partnerships. - Skilled in cross-functional collaboration with sales, product, and marketing teams to deliver consistent, high-impact brand execution. Requirements - Bachelor’s degree or higher in Business Administration, Marketing, or a related field. Benefits - Comprehensive Medical, Dental, and Vision Coverage with a generous employer contribution. - 401(k) Retirement Plan with company match to help you plan. - Company‑Paid Life Insurance for added peace of mind. - 12 Paid Holidays to recharge and spend time with what matters most. - Additional Voluntary Benefits and Employee Discount Programs. - A Positive, Inclusive Work Culture that genuinely values work‑life balance. - Annual incentive bonus eligibility. Company Description SEB Professional is a subsidiary of Groupe SEB. At SEB Professional North America, we are a leader in the professional coffee machine industry, offering three equipment lines: Schaerer, WMF, and Curtis. Our innovative coffee machines are trusted worldwide and can be found in a variety of settings, including hotels, restaurants, coffee shops, and convenience stores. Join us in delivering exceptional coffee experiences worldwide.