Green Spoon Sales

• Lead, create and execute integrated distribution strategy and growth plans designed to secure sustainable brand growth. • Create and execute brand and item launches to help meet each brands' sales and profit goals • Secure, analyze, and synthesize marketplace data from multiple sources, identifying and applying key trends to branding and marketing decisions. • Anticipate and monitor the brand(s) health, proactively addressing challenges and seizing opportunities to course correct. • Work in tandem with regional sales teams to forecast, set and analyze key performance indicators (KPI’s), and apply learnings to brand recommendations. • Identify new channel opportunities and work closely with product/brand/channel management to build brand presence and brand recognition through expanded distribution. • Provide brand guidance and clear direction (written and verbal) to peers and stakeholders to help elevate our sales and distribution efforts. • Ensure all work is created up to our quality standards and follows our brand guidelines. • Be the organizational center for the brand and sales team - manage project timelines, budgets, protocols, process tools, etc. • Brand champion and expert while ensuring brand integrity in all respects. • Contribute to annual brand planning process. • Set brand planning calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables. • Utilize category insights to identify growth opportunities and drive sales and marketing initiatives. • Collaborate with sales team to determine specific strategies for clients. • Increase product/brand sales and market share. • Represent the company and provide support as needed at various trade shows and conventions.

• Work side by side with the CGO to turn big picture strategy into real, executable revenue plans across every growth lane at Green Spoon • Proactively hunt, qualify, and move deals forward. This is an outbound, relationship-driven role across: Enterprise and emerging brands, Green Spoon’s data platform, Future service offerings and revenue models, Strategic partnerships • Take ownership of early-stage growth from opportunity discovery through a qualified, actively moving pipeline, including: Utilizing syndicated data (e.g., SPINS) to identify and target the right brands, Converting outreach and introductions into active deal flow, Qualifying opportunity size and strategic fit, Keeping the pipeline staged, healthy, and moving, Driving opportunities through to close • Be a face and voice of Green Spoon in the Natural CPG world, showing up, building trusted relationships, opening doors, and expanding our reach • Stay deeply plugged into emerging growth channels across Natural CPG, including DTC brands, creator-led brands, and social platforms, translating trends into actionable partnership and revenue opportunities • Build deep, trusted relationships across: Internal teams, Executive leadership at brand partners, Strategic partners, Industry stakeholders • Identify and execute opportunities within the current portfolio to expand into broader coverage models • Collaborate on creative, value-add propositions to unlock growth • Help build and sharpen the selling tools that win business, including: Pitch decks for new revenue streams, Partnership decks, Enterprise brand sales materials, Executive and board-level growth presentations, ROI models and value proposition collateral • Keep a tight pulse on the business through a pipeline of reporting in Green Spoon’s CRM, tracking: Active opportunities, Revenue potential, Win rates, Time to close, Performance by growth channel

• Support assigned store level accounts and department managers through in-store sales projects tied to broader account strategies. • Support new products and authorized items sales initiatives in grocery retailers throughout the territory. • Fill voids, support case stack deals, and secure secondary sales opportunities. • Develop, maintain, and strengthen positive, trusted relationships with principal clients, retailers, and distributor partners. • Serve as a brand ambassador and commercial advocate in the field, ensuring retail partners are supported and informed. • Represent Green Spoon brands in stores through high-impact merchandising execution, including: Improving product mix and shelf placement, Building displays and securing secondary placements, Restocking inventory as needed to support sales initiatives. • Proactively support retailers, distributors, and select principals with resets, store openings, special projects. • Conduct store audits to track new and existing placements, execution quality, and compliance with approved initiatives. • Maintain consistent, high-quality communication with retailers, distributors, principals, and internal Green Spoon team members. • Accurately update internal tracking and reporting applications on a daily basis. • Maintain a deep understanding of assigned brands and product lines, with knowledge comparable to principals. • Stay informed on category trends, promotional initiatives, and retailer expectations relevant to assigned projects.

• Accurately enter, manage, and track promotions into brand trade spend management platforms, ensuring all promotions align with contracts and brand expectations. • Reconcile trade deductions against approved promotions, confirming deductions are valid and accurate. • Investigate and resolve deductions discrepancies, working with internal teams, brands, and retailers to provide proper documentation and dispute resolution. • Serve as the primary point of contact for trade-spend related inquiries to address questions, clarify policies, and provide guidance on promotional execution. • Maintain proper documentation of vendor commitments in shared company folders. • Drive continuous improvement by identifying opportunities to enhance efficiency, resolve challenges, and implement best practices. • Work closely with sales, finance, and operations team to align on trade spend strategies. • Provide regular reporting and insights on trade spend activity to stakeholders.

• Represent our brands in stores with merchandising: Improving the product mix, improving shelf placement, building displays, restocking inventory. • Introduce new products from our brands to grocery retailers throughout the territory. • Develop positive and trusting relationships with all individual stores within your territory. • Develop positive and trusting relationships with all principal clients. • Develop positive and collaborative relationships with all Green Spoon team members and departments. • Become knowledgeable about our brand partners, their products and how to best present and sell them into your assigned stores. • Be proactive in supporting retailers, distributors and principals with resets, store openings and trade shows. • Audit stores to maintain a record of new and existing placement and maintain quality communication with all retailers, distributors, principals, and Green Spoon team members. • Develop positive and collaborative relationships with Distributor Account Managers (uNFI/KeHE, etc) • Work and build relationship with distributor reps in the territory, UNFI & KeHE specifically. • Write turnover orders filling voids, case stack deals, and new item placement. • Develop a complete understanding of all Green Spoon field tools, applications and selling resources available to you. • Update internal tracking applications on a daily basis. • Use and Maintain all required Green Spoon Field Tools.

• Leverage existing Whole Foods Market grocery sales experience to best position supplier partners competitively within the retailer landscape. • Assist in the seamless execution of new item launches and promotions. • Build and strengthen relationships with WFM and the category managers, as well as distributors used (UNFI, etc.). • Proactively identify new opportunities for partners, including OCCIs, backfills, marketing support, etc. • Develop and recommend strategic promotional plans for our suppliers at this account. • Craft and execute relevant strategies to achieve agreed-upon supplier goals. • Introduce new products according to WFM’s new item protocol, adhering to all requirements and deadlines. • Utilize analytics to drive sales performance and uncover growth opportunities. • Cultivate positive, trusting relationships with principal clients, retailer contacts, and distributor partners. • Collaborate with Green Spoon leadership to generate ideas for business growth and suggest improvements. • Contribute as a supportive and collaborative teammate, driving continuous improvements in effectiveness and productivity.