GoTu

• Manage and expand GoTu's internal AI teammate infrastructure, including routing logic, prompt maintenance, and performance monitoring • Build and optimize marketing automation workflows in HubSpot, sequences, lead scoring, lifecycle stages, and cross-channel triggers for both dental offices and dental professionals • Develop AI-powered content operations pipelines: from brief generation and SEO/AEO workflows to drafting, QA, and publishing automation • Own the marketing data stack, maintaining clean attribution, UTM governance, and pipeline reporting across HubSpot, Snowflake, and Hex/Tableau • Collaborate with demand gen on channel infrastructure: LinkedIn, Meta, Bing, job board integrations, and direct mail workflows • Build and maintain current AI-native systems and AI engagement tools (conversational AI, onboarding flows) • Support scraper pipelines and licensing data infrastructure that feed GTM targeting and ICP signal frameworks • Document all systems, maintain SOPs, and enable the broader marketing team to operate autonomously within the systems you build

• Own and solve high-impact product problems that influence core business metrics and marketplace performance • Translate ambiguous business challenges into structured problem statements, product opportunities, hypotheses and experiments • Lead end-to-end product discovery through customer research, behavioral insights and data analysis • Design product experiences using product and UX judgment that guide user behavior and improve activation, retention, and conversion • Partner closely with Engineering, Design and cross-functional stakeholders to deliver high-quality solutions • Define success metrics and measure the impact of product initiatives • Run experiments and iterate quickly based on user feedback and performance data • Continuously elevate our product thinking by introducing strong discovery practices and product frameworks

• Design and implement micro-services to ensure scalable and maintainable systems • Write, test, and maintain production-quality code on a daily basis • Design and optimize database schemas, queries, and data flow patterns • Ensure system reliability, monitoring, and incident response capabilities • Drive performance optimization and scalability for distributed systems and APIs • Research and implement innovative solutions to challenging engineering problems • Contribute to and uphold strong engineering culture, technical documentation, and collaborative problem-solving