Gloss Digital Marketing Agency

• Audit current marketing workflows and identify opportunities for AI integration • Design and implement AI-powered systems across content production, paid media, B2B prospecting, email automation, and analytics • Recommend, evaluate, and own AI tool stack • Collaborate with Content Manager, dev team, and executive team • Build and execute AI-assisted prospecting system targeting therapists and wellness professionals • Develop and manage LinkedIn marketing strategies • Build and manage automated messaging flows, lead tagging, list segmentation, and A/B testing • Utilize AI for audience development and creative performance analysis • Develop funnel architecture with AI-informed optimization • UTM, GTM, and GA4 tracking for performance reporting

• Target mental health practitioners, clinicians, and aligned organizations in the NYC market to generate referral flow • Lead mining, enrichment, marketing outreach • LinkedIn marketing • Email & Autoresponder Management: Listbuilding, create/manage automated messaging flows, lead tagging, list segmentation, A/B testing, and deliverability monitoring • Paid Meta Advertising: Audience development, budget/bid management, retargeting, creative performance analysis, ROI analysis • Strategy, coordination with Content Manager and web development team, integration with advertising channels and autoresponder • UTM, GTM, GA4 tracking across all organic, paid, email, and referral touchpoints • Performance reporting & communication • Create and manage funnels (TOFU/MOFU/BOFU) • Recommend AI strategies, resources, and tools to deliver greater efficiency and results

• Own and manage the editorial calendar across all content channels • Write and edit blog posts and articles on topics spanning executive functioning, social skills, nutrition, fitness, gut health, mindfulness, and neurodiversity • Collaborate closely with Lisa to capture her authentic voice and translate her expertise into accessible, engaging content • Develop content series, campaigns, and storytelling frameworks that deepen audience connection and build trust • Manage and grow Tri-Wellness social media presence (Instagram, Facebook, TikTok, LinkedIn, and others as relevant) • Write platform-native content that reflects Lisa's warm, practical, and empowering tone • Audit, refresh, and maintain website copy to ensure it accurately reflects the brand and converts visitors into clients • Create email newsletter content and develop nurture sequences and campaign emails for Tri-Welness offerings