Giving Compass

• Drive growth in website traffic and product signups through collaboration with product and research on conversion rate optimization efforts, content distribution, and channel prioritization • Digital campaign management • Collaborate with team members on social media promotion aligned to broader campaigns • Email and lifecycle campaigns • Help communicate the value of Giving Compass products by developing clear messaging • Supporting monthly product launches and feature rollouts • Creating landing pages and product content - including visual elements • Work with product and research to run growth experiments across channels to improve Visitor → signup conversion, Signup → subscriber conversion, Engagement with product features • This includes A/B testing, Landing page optimization, Messaging tests, Campaign iteration • Work with both product and our internal research team to track and improve marketing performance by analyzing important data such as Website traffic, Conversion rates, Engagement metrics, Campaign performance