Freshpet Talent Acquisition

Role Description We are seeking a Senior Manager, Category & Omni Insights to lead category, shopper, and omnichannel analytics across the business. This role owns category insights, enterprise reporting, and syndicated data (NielsenIQ) - and translates data into clear, actionable growth plans for our top strategic retail partners. This role goes beyond reporting - bringing together category, customer, and shopper insights into a clear view of where we can grow and how to unlock it. The role will also leverage AI and advanced analytics as a force multiplier to accelerate insight generation, improve decision-making, and scale impact across the organization. What This Role Owns - Category analytics and syndicated data (NielsenIQ) - Enterprise reporting and single source of truth - Omni scorecard (store, digital, and shopper) - Retailer-specific category growth insight initiatives How You Will Make an Impact - Category Analytics and Syndicated Data - Lead category performance analysis (share, ACV, TDPs, velocity, competitive trends) - Own relationship with NielsenIQ, including data access, tools, and governance - Translate category trends into opportunities for assortment, pricing, and shelf strategy execution - Enterprise Reporting (Single Source of Truth) - Build and streamline reporting across the organization - Deliver consistent, trusted views of performance (weekly, monthly, executive dashboards) - Create, maintain and publish custom product totals within syndicated database, allowing organization to view business in manner most relevant to the categories we compete in - Eliminate fragmented reporting and create one aligned narrative across teams - Leverage automation and AI tools to improve speed, accuracy, and accessibility of reporting - Omni Scorecard (Store, Digital, and Shopper) - Integrate store, digital, and shopper metrics into one view - Identify gaps and opportunities, quantify size of prize, and prioritize actions - Use advanced analytics to surface patterns and opportunities - Lead a regular business cadence (e.g., quarterly reviews) using the omni scorecard to identify gaps, prioritize actions, and track progress across key retail partners - Retailer-Specific Category Insights - Develop customized category deep dives for top retail partners - Identify growth drivers, assortment, pricing, and shopper gaps - Translate insights into actionable growth plans - Build customer-ready stories and quantify impact - Retailer-Level Shopper Insights and Growth Levers - Analyze shopper behavior at the retailer level, including penetration vs category, repeat rates, and basket dynamics - Identify actions to improve retention, trade-up, and lifetime value within each retailer - Apply shopper insights to inform assortment, merchandising, and customer growth strategies - Partner with internal insights team to leverage brand-level shopper insights and translate them into retailer-specific action - Advanced Analytics and Forecasting - Support planning with forward-looking insights - Identify high-opportunity stores, SKUs, and segments - Develop tools and models to guide decisions - Executive Storytelling and Influence - Translate data into clear recommendations - Support customer and leadership presentations - Focus on 'so what / now what' Qualifications - 7–10+ years in CPG analytics or category management - Deep experience with: - Category analytics (ACV, TDPs, velocity, share) - Syndicated data ownership (NielsenIQ, Discover, Circana Liquid Data, etc) - Proven ability to: - Own and simplify reporting across teams, creating a single, trusted source of truth - Translate data into clear, actionable growth plans (not just insights) - Quantify opportunities and “size of prize” to drive prioritization - Experience developing customer-facing category stories, including supporting and presenting in line reviews, JBPs, or similar settings - Ability to confidently represent analytics in customer discussions, including explaining, simplifying, and defending recommendations - Experience leveraging data, automation, or AI tools to improve speed and quality of analysis - Strong cross-functional leadership across Sales, Category, and eCommerce teams - Excellent communication skills with the ability to simplify complex data into clear, compelling narratives Benefits - The range for this position is: $165,000 - $195,000 - Competitive salary and an excellent benefits package, including: - Medical, dental and vision insurance - Basic and optional life insurance - Short- and long-term disability protection - Flexible spending accounts - 401(k) plan with company match - Paid parental leave - Pet insurance - Tuition assistance - A generous PTO plan and so much more!

Role Description We are seeking a Senior Manager, Category & Omni Insights to lead category, shopper, and omnichannel analytics across the business. This role owns category insights, enterprise reporting, and syndicated data (NielsenIQ) - and translates data into clear, actionable growth plans for our top strategic retail partners. This role goes beyond reporting - bringing together category, customer, and shopper insights into a clear view of where we can grow and how to unlock it. The role will also leverage AI and advanced analytics as a force multiplier to accelerate insight generation, improve decision-making, and scale impact across the organization. What This Role Owns - Category analytics and syndicated data (NielsenIQ) - Enterprise reporting and single source of truth - Omni scorecard (store, digital, and shopper) - Retailer-specific category growth insight initiatives How You Will Make an Impact - Category Analytics and Syndicated Data - Lead category performance analysis (share, ACV, TDPs, velocity, competitive trends) - Own relationship with NielsenIQ, including data access, tools, and governance - Translate category trends into opportunities for assortment, pricing, and shelf strategy execution - Enterprise Reporting (Single Source of Truth) - Build and streamline reporting across the organization - Deliver consistent, trusted views of performance (weekly, monthly, executive dashboards) - Create, maintain and publish custom product totals within syndicated database, allowing organization to view business in manner most relevant to the categories we compete in - Eliminate fragmented reporting and create one aligned narrative across teams - Leverage automation and AI tools to improve speed, accuracy, and accessibility of reporting - Omni Scorecard (Store, Digital, and Shopper) - Integrate store, digital, and shopper metrics into one view - Identify gaps and opportunities, quantify size of prize, and prioritize actions - Use advanced analytics to surface patterns and opportunities - Lead a regular business cadence (e.g., quarterly reviews) using the omni scorecard to identify gaps, prioritize actions, and track progress across key retail partners - Retailer-Specific Category Insights - Develop customized category deep dives for top retail partners - Identify growth drivers, assortment, pricing, and shopper gaps - Translate insights into actionable growth plans - Build customer-ready stories and quantify impact - Retailer-Level Shopper Insights and Growth Levers - Analyze shopper behavior at the retailer level, including penetration vs category, repeat rates, and basket dynamics - Identify actions to improve retention, trade-up, and lifetime value within each retailer - Apply shopper insights to inform assortment, merchandising, and customer growth strategies - Partner with internal insights team to leverage brand-level shopper insights and translate them into retailer-specific action - Advanced Analytics and Forecasting - Support planning with forward-looking insights - Identify high-opportunity stores, SKUs, and segments - Develop tools and models to guide decisions - Executive Storytelling and Influence - Translate data into clear recommendations - Support customer and leadership presentations - Focus on 'so what / now what' Qualifications - 7–10+ years in CPG analytics or category management - Deep experience with: - Category analytics (ACV, TDPs, velocity, share) - Syndicated data ownership (NielsenIQ, Discover, Circana Liquid Data, etc) - Proven ability to: - Own and simplify reporting across teams, creating a single, trusted source of truth - Translate data into clear, actionable growth plans (not just insights) - Quantify opportunities and “size of prize” to drive prioritization - Experience developing customer-facing category stories, including supporting and presenting in line reviews, JBPs, or similar settings - Ability to confidently represent analytics in customer discussions, including explaining, simplifying, and defending recommendations - Experience leveraging data, automation, or AI tools to improve speed and quality of analysis - Strong cross-functional leadership across Sales, Category, and eCommerce teams - Excellent communication skills with the ability to simplify complex data into clear, compelling narratives Benefits - The range for this position is: $165,000 - $195,000 - Competitive salary and an excellent benefits package, including: - Medical, dental and vision insurance - Basic and optional life insurance - Short- and long-term disability protection - Flexible spending accounts - 401(k) plan with company match - Paid parental leave - Pet insurance - Tuition assistance - A generous PTO plan - And so much more!

Role Description We are seeking a strategic and performance-driven commercial leader to shape and scale our specialty channel business. This role is responsible for developing account and channel strategy, driving revenue and distribution growth, strengthening retail partnerships, and translating data into clear, actionable plans that unlock category expansion. This individual will operate at the intersection of strategy, analytics, and execution—bringing a strong point of view on where to play and how to win, while delivering measurable results. How You Will Make an Impact Strategic Leadership - Own and drive customer strategy, defining clear priorities, growth levers, and where to play - Identify and develop high-impact initiatives that scale both the Freshpet brand and the broader fresh pet food category - Build annual and quarterly strategic plans grounded in category trends, shopper insights, and retailer dynamics - Translate complex data into clear “so what” insights and actionable growth strategies Account Leadership & Development - Build and maintain strong, trust-based relationships with key decision-makers across national and regional specialty retailers - Act as a thought partner to customers—bringing forward a clear, insight-led perspective on category growth, assortment, and merchandising - Lead joint business planning, aligning on shared priorities, growth targets, and execution plans - Influence customer strategies to unlock incremental opportunities and expand Freshpet’s role within the category Performance & Growth Delivery - Own revenue, distribution, and ACV performance across assigned accounts with full accountability for results - Identify and prioritize the highest-impact opportunities to expand distribution, optimize assortment, and strengthen in-store presence - Monitor performance trends, identify risks and opportunities, and adjust strategies in real time to stay ahead of plan - Ensure strong execution of key initiatives, including new item launches and in-store programming Analytical & Insight-Driven Execution - Leverage data and analytics to evaluate performance, uncover insights, and inform decision-making - Quickly synthesize multiple data sources into clear, concise recommendations - Partner with internal teams to align on forecasting, planning, and performance tracking - Establish a strong test-and-learn mindset to continuously optimize results Cross-Functional Leadership - Partner closely with marketing, supply chain, finance, and operations to ensure strategies are aligned and executable - Align assortment, merchandising, and activation plans with broader brand and channel strategies - Ensure strong coordination across distributor partners to drive consistent execution and expanded reach - Champion best practices and elevate overall specialty channel capability Financial Management - Support development of account-level forecasts, trade planning, and investment strategies - Monitor performance against financial targets and identify actions to close gaps or accelerate growth - Balance growth opportunities with ROI discipline to drive sustainable, profitable performance Qualifications - Bachelor’s degree in Business, Marketing, or a related field - 7+ years of experience in pet or CPG sales or account management - Proven ability to develop and execute strategic growth plans that drive measurable results - Strong analytical capabilities with the ability to translate data into clear insights and actions - Demonstrated success building and influencing productive retail partnerships - Strong commercial acumen across category, customer, and shopper dynamics - Agility and adaptability in a fast-paced, evolving environment - Excellent communication and storytelling skills, with the ability to influence across levels and functions - High ownership mindset with a bias for action and results Benefits - Competitive salary range: $115,000 - $135,000 - Medical, dental and vision insurance - Basic and optional life insurance - Short- and long-term disability protection - Flexible spending accounts - 401(k) plan with company match - Paid parental leave - Pet insurance - Tuition assistance - A generous PTO plan - And so much more!