Forward Air Corporation

• Develop new business and growing revenue by identifying potential new customers, conducting background research on potential customers, discussing the customer’s supply chain with decision makers and other appropriate customer representatives, analyzing customer needs, and developing and implementing solutions • Maintain existing business by developing an understanding of the customer’s business and supply chain through research and customer interaction, as well as collaboration with customer success executives to analyze customer needs and develop and implement solutions for retention of business • Coordinate and collaborate with internal teams, such as specialized product sales teams and customer success executive as well as other internal Forward team members to provide a seamless and outstanding customer experience • Regularly engage with customers to ensure customer understanding of Forward and our portfolio of solutions; to maximize customer utilization of the entire Forward portfolio • Foster an outstanding customer relationship by providing regular business reviews, entertaining customers, developing solutions, exhibiting outstanding communication skills, both oral and written, and learning the customer’s business • Leverage new and existing technology tools such as internal systems, mobile devices, and power point to deliver precise customer communications focused on precision execution • Taking initiative to lead internal teams and demonstrate organization, discipline, and adaptability in the face of adversity • Effectively monitor competitor actions in each account to ensure that appropriate responses are formulated and communicated • Other duties as assigned

• Develop and execute a sales strategy to meet or exceed sales targets and increase market share in the region • Identify, develop, and qualify new sales opportunities through research, prospecting, and outbound calling • Meet with customers to understand their needs and recommend appropriate transportation solutions that will benefit their business • Build and maintain strong relationships with customers and serve as their main point of contact, providing them with exceptional customer service and ensuring customer satisfaction • Collaborate internally to ensure customer needs are met and expectations are exceeded • Provide accurate and timely reporting of sales activities and customer interactions in the company's CRM system (Salesforce) • Continuously improve product and industry knowledge to stay up-to-date on market trends and competition