Faros

• Own the marketing pipeline number across all channels, with a primary focus on outbound given our top-down sales motion • Own quarterly demand gen planning and forecasting: set pipeline targets, build coverage models, and align resources to hit the number each quarter • Build and run the ABM strategy end to end: target account selection, tiering, personalized engagement plans, and multi-channel orchestration • Work hands-on with sales pods and SDRs to develop account-level strategies, align on prioritization, and drive personalized outreach that breaks into target accounts • Coordinate cross-functionally with product marketing, field marketing, and marketing ops to ensure messaging, events, data, and tooling all ladder up to ABM account plans • Run weekly pipeline meetings: report on health, diagnose bottlenecks, identify coverage gaps, and drive corrective action • Continuously test and optimize outreach channels, messaging, and engagement tactics based on performance data • Manage and direct external agencies and contractors as needed to extend demand gen capacity, ensuring work is on-brief, on-time, and aligned with account strategy • Build and grow the demand generation function as needs evolve