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• Own local market content • Adapt tone, structure, and messaging to local expectations — produce high-quality, market-native Swiss French rather than literal translations • Provide voiceovers for ads • Ensure brand consistency while maximizing local relevance • Serve as the market expert • Provide feedback on customer needs, objections, and cultural nuances • Flag messaging, offers, or UX elements that do not translate well locally • Advise on influencer and creator content to ensure cultural relevance and brand alignment • Optimize for performance • Improve conversion-focused content on landing pages and key funnels • Support SEO localization: search intent, phrasing, and keyword nuance • Collaborate with CRM to optimize email and lifecycle messaging for engagement • Enable scalable expansion by helping build repeatable localization workflows • Document learnings and market insights for future rollouts • Collaborate with the central content team to improve AI + human localization processes

• Own local market content • Adapt tone, structure, and messaging to local expectations • Provide voiceovers for ads • Ensure brand consistency while maximizing local relevance • Act as market expert • Provide feedback on customer needs, objections, and cultural nuances • Flag messaging, offers, or UX elements that don’t translate well locally • Optimize for performance • Collaborate with CRM to optimize email and lifecycle messaging for engagement • Enable scalable expansion • Document learnings and market insights for future rollouts • Collaborate with central content team

• Own content for the Swiss market • Adapt tone, structure, and messaging to local expectations — produce high-quality, market-native Swiss French rather than literal translations • Provide voiceovers for ads • Maintain brand consistency while maximizing local relevance • Serve as the market expert • Provide feedback on customer needs, objections, and cultural nuances • Flag messaging, offers, or UX elements that don’t translate well locally • Advise on influencer and creator content to ensure cultural relevance and brand alignment • Optimize content for performance • Improve conversion-focused content on landing pages and key funnels • Support SEO localization: search intent, phrasing, and keyword nuance • Collaborate with CRM to optimize email and lifecycle messaging for engagement • Enable scalable expansion by helping build repeatable localization workflows • Document learnings and market insights for future rollouts • Collaborate with the central content team to improve AI + human localization processes