Duarte, Inc.

• Become deeply fluent in Duarte’s IP (DataStory, Resonate, Slide:ology, Captivate, Adaptive Listening, etc.) to produce content that preserves nuance, accuracy, and conceptual integrity. • Write pillar pages, hub/spoke blog posts, product landing pages, guides, scripts, and nurture content aligned to SEO/AEO strategy. • Conduct SME interviews (VP, product owners, coaches, designers) to extract insights and turn them into compelling narrative content. • Build content based on target keywords, SERP intent, competitive analysis, and audience research. • Follow Duarte’s SEO/AEO editorial standards— no keyword stuffing, no AI-generated filler, no shortcuts that compromise clarity or craft. • Use AI tools (ChatGPT, Claude, Perplexity, etc.) to accelerate research, outlining, or repurposing— never to replace the human craft of writing. • Maintain impeccable editorial quality, originality, and thought leadership. • Convert long-form assets into short-form content (email, social, ad copy, nurture sequences).

• Design marketing assets including landing pages, campaign visuals, emails, social graphics, and sales enablement materials. • Support product design needs including presentation decks, graphics, icons, documents, and interactive PDFs. • Translate Duarte’s brand, messaging, and IP into consistent visual systems across channels and touchpoints. • Apply Duarte’s design system, ensuring consistency, clarity, and accessibility. • Create modular, scalable design components that support rapid iteration and reuse across Marketing and Product team needs. • Maintain high standards for typography, layout, hierarchy, and visual storytelling. • Deliver polished, production-ready design assets that meet Duarte’s brand and usability standards. • Balance speed with precision without sacrificing clarity or thoughtfulness. • Manage multiple workstreams while meeting deadlines reliably. • Follow storage and naming conventions to ensure version control and clean backend management.