Cyted Health

• Develop and execute US payer relations and national account strategies to achieve reimbursement, coverage, and patient access goals. • Establish strategies and tactics to secure favourable coverage policies and payment contracts with commercial payers. • Lead efforts to establish and optimize coding, coverage, and payment pathways for Cyted’s molecular diagnostic portfolio. • Monitor federal and state healthcare policy developments and assess their impact on access strategy and business objectives. • Identify reimbursement risks and opportunities, proactively shaping mitigation and growth plans. • Define access KPIs and track performance against coverage, payment, and revenue targets. • Build and maintain strong relationships with payers, LBMs, IDNs, IDN finance structures, Medicare, Medicaid, VA, DoD, and other relevant stakeholders. • Lead payer engagement plans across national and regional accounts, aligning access strategy to key health system priorities. • Represent the company in payer meetings, contract discussions, industry conferences, and relevant forums. • Partner with national and regional accounts to remove reimbursement barriers and accelerate pull through. • Create and communicate clear payer value propositions supported by clinical and health economic evidence. • Develop health economic models, reimbursement dossiers, and other payer facing materials tailored to decision makers. • Support commercial teams and key accounts with reimbursement education and structured problem solving. • Collaborate cross functionally with Sales, Marketing, Medical Affairs, Regulatory, and Finance to align access strategy with commercial and launch goals. • Ensure payer insights inform evidence generation, messaging, and product positioning decisions.

• Build Cyted’s customer service function end-to-end, designing customer-focused, regulatory-aware frameworks, processes, and tools to support healthcare providers. • Own delivery of high-value clinical clients, ensuring adoption, renewals, and growth through responsive, problem-solving account ownership and scalable best practices. • Set clear goals, service measures, and reporting methods to monitor customer health and performance. • Lead collaborative, cross-functional partnerships with product, support, operations, and commercial teams to ensure seamless delivery and rapid issue resolution. • Establish and oversee all customer operational workflows and account administration, ensuring accuracy, consistency, and regulatory compliance. • Track and analyse customer performance data to identify adoption trends, usage gaps, and opportunities for improvement. • Create the groundwork for future team growth by defining smooth and scalable structure, capabilities, and onboarding processes. • Maintain end-to-end accountability for customer satisfaction, retention, and operational efficiency as the function scales in a resilient healthcare environment. • Proactively monitor account health through regular check-ins, usage analysis, and performance reviews -identifying risks early and taking corrective action. • Act as the primary point of contact for healthcare customers, leading end-to-end service with minimal oversight and high ownership. • Build and maintain relationship-driven, trusted partnerships with clinicians, administrators, and operational teams to drive satisfaction, retention, and growth. • Represent the voice of the customer internally, ensuring feedback informs product improvements, operational processes, and strategic planning. • Earn customer confidence as the first line of support for customer enquiries, problem-solving across technical, operational, clinical, and administrative domains. • Maintain clear, transparent, and responsive communication with customers throughout issue triage, progress, and resolution. • Record all interactions, escalations, and outcomes in CRM or ticketing systems to ensure traceability and learning.

• Build Cyted’s customer success function end-to-end, designing customer-focused, regulatory-aware frameworks, processes, and tools to support healthcare providers using medical device and diagnostics solutions. • Own delivery of high-value clients, ensuring adoption, renewals, and growth through responsive, problem-solving account ownership and scalable best practices. • Set clear goals, success measures, and reporting methods to monitor customer health and performance. • Lead collaborative, cross-functional partnerships with product, support, operations, and commercial teams to ensure seamless delivery and rapid issue resolution. • Establish and oversee all customer operational workflows and account administration, ensuring accuracy, consistency, and regulatory compliance. • Track and analyse customer performance data to identify adoption trends, usage gaps, and opportunities for improvement or expansion. • Create the groundwork for future team growth by defining smooth and scalable structure, capabilities, and onboarding processes. • Maintain end-to-end accountability for customer satisfaction, retention, and operational efficiency as the function scales in a resilient healthcare environment. • Proactively monitor account health through regular check-ins, usage analysis, and performance reviews - proactively identifying risks early and taking corrective action. • Act as the primary point of contact for healthcare customers, leading end-to-end success with minimal oversight and high ownership. • Build and maintain relationship-driven, trusted partnerships with clinicians, administrators, and operational teams to drive satisfaction, retention, and growth. • Represent the voice of the customer internally, ensuring feedback informs product improvements, operational processes, and strategic planning. • Maintain clear, transparent, and responsive communication with customers throughout issue triage, progress, and resolution.