Coolr

• Actively comment on trending content across social platforms, with a strong focus on TikTok • Conduct daily searches for brand-related content and keywords to spot engagement opportunities, including active campaigns • Monitor and engage with user-generated content (UGC) and influencer posts • Reshare relevant TikTok content to amplify reach and community involvement • Take part in daily content sweeps to identify and flag real-time moments for brand engagement • Work closely with the social creative team to reshare approved UGC on Instagram Stories • Jump on viral trends and conversations to keep the brand culturally relevant and top-of-mind • Monitor social channels for potential issues, including negative sentiment or emerging risks • Flag and escalate any concerning comments or content to the appropriate internal teams promptly