ColX Group

Role Description We are looking for an experienced and driven Marketing Manager to lead and deliver our marketing strategy, with a strong focus on technology, innovation, and growth. Working closely with senior leadership, you will take ownership of our marketing direction – shaping campaigns, managing content, and ensuring consistent, high-quality messaging across all channels. From strategy through to execution, you’ll play a key role in driving brand awareness, lead generation and pipeline growth. This is a fantastic opportunity for someone who enjoys combining strategic thinking with hands-on delivery, in a role where you can make real impact across the Group. Key Responsibilities - Marketing Strategy - Develop and own the overall marketing strategy in collaboration with the Chief Technology Officer - Align marketing activity with company vision and objectives, technology positioning and innovation messaging - Define target audiences, value propositions and go-to-market approaches - Track, measure and report on marketing performance - Manage the marketing budget and prioritise spend across channels and campaign - Marketing Bank & Persona Management - Own, maintain and continually update the Marketing Bank as the single source of truth for marketing content - Define, document and maintain marketing personas - Ensure all content is sourced from the Marketing Bank and converted for the relevant persona in line with Marketing Bank guidelines - Govern brand consistency, tone of voice and messaging across all assets and channels - Brand Guidelines & Enforcement - Own and maintain the company brand guidelines, covering logo usage, colour palette, typography, tone of voice and messaging - Communicate and embed brand guidelines across the company so all teams understand and apply them - Enforce consistent use of the brand across all departments, channels and customer-facing materials - Review marketing, sales, bid and operational content to ensure it adheres to brand standards - Act as the central point of approval for brand-related queries and sign-off - Keep brand guidelines up to date as the company, products and positioning evolve - Prospecting & CRM Management - Manage prospecting campaigns end to end using the prospecting CRM in collaboration with the Chief Commercial Officer - Create persona-specific, parameter-driven marketing campaigns - Trigger and manage content pushes to clients and prospects from CRM campaigns - Work with Client Managers to ensure opportunities, interactions and prospect details are captured - Generate prospect reports for the CCO and board meetings and support pipeline forecasting - Maintain data quality and ensure CRM use complies with relevant data protection requirements (e.g. GDPR) - Content Creation & Asset Management - Create and manage marketing content alongside the designer, including: - Social media content - Newsletters and emails - Brochures and printed collateral - Website content (ColX Group website and brand website) - Other marketing assets as required - Schedule and manage email/newsletter campaigns, including prospects added from CRM campaigns - Schedule and manage social media posts - Ensure content is tailored to the correct persona and channel - Event Management & Stand Design - Plan and organise company events, exhibitions, roadshows and trade stands end to end, including objectives, budgets, logistics and timelines - Design event stands and supporting materials in line with brand guidelines - Manage suppliers, bookings and on-site delivery for events - Run events on the day, coordinating staff, materials and attendee engagement - Ensure leads are captured back into the CRM against events and report on event outcomes - Support company days and agent-facing events - Apply learnings to continuously improve future events - Tender & Bid Support - Support the Bid Team with marketing content for tender responses - Collaborate with the Bid Team to ensure tender content reflects current brand messaging and positioning - Collaboration - Work closely with the CTO, CCO, designer, Bid Team, Client Managers and wider business - Brief and manage external agencies, suppliers and freelancers where required - Provide marketing insight and reporting to the board - Continuously improve marketing processes, tooling and efficiency Qualifications - Proven experience in a marketing management or senior marketing role - Strong background in developing and delivering marketing strategies - Experience with content creation across digital and offline channels - Experience managing brand guidelines and maintaining consistency - Knowledge of lead generation and CRM-driven campaigns - Event planning and delivery experience - Strong copywriting, communication and organisational skills - High attention to detail and ability to manage multiple priorities Benefits - Competitive salary – £40,000 to £60,000 depending on experience - Annual leave allowance – Generous holiday entitlement increasing with service, plus no bank holiday working and Christmas shutdown - Enhanced Family Leave – Generous maternity, paternity, adoption and shared parental pay to provide financial support to you and your family - Health Cash Plan - Company funded health cash plan that helps cover the cost of everyday healthcare such as dental and optical, whilst also providing access to retail, gym and grocery discounts - Death In Service Benefit - In the unfortunate event of your passing, your loved ones will be supported through our Company funded Death in Service benefit, providing X2 your annual salary - Support for your Wellbeing – We offer a wide range of wellbeing, financial, and legal support through our EAP and in-house mental health first aiders - Company Pension Scheme – Contributions to a workplace pension, helping you plan for a secure financial future