Canadian Journalism Foundation

• Translate and refine Walrus’ developer-facing narrative, with clear differentiation between Walrus and competitors • Create and edit technical content • Developer guides, explainers, and walkthroughs • Ecosystem and partner technical case studies • Thought leadership targeted at builders (e.g., technical threads, blog posts) • Use-case led content — ex. why developers should choose Walrus for AI projects • Own the content calendar focused on high-impact channels (primarily email, articles, landing pages, and case studies) • Support product launches with technical content and work closely with engineering and DevRel to ensure technical accuracy and relevance • Turn complex ideas (and real-world events) into compelling stories for builders

• Drive high-level vision on partner prospecting and defining how partner announcements contribute to telling a broader Walrus narrative. • Coordinate partner co-marketing activities, including campaign planning, asset creation, and performance tracking. • Collaborate with partners to ensure they have the necessary support and information for successful co-marketing efforts. • Gather and organize marketing assets, including branding materials, promotional items, and signage, to ensure a cohesive and consistent brand presentation. • Track and chase deadlines for GTM deliverables, ensuring timely completion of co-marketing and event-related tasks. • Address and follow up on partner questions and details related to co-marketing activities and events. • Support events marketing by managing the strategy and logistics of partner-centric events.