Personal Connect

• Provide Brazil-specific market insights to support product and growth strategy • Identificar segmentos de usuários relevantes, incluindo criadores de conteúdo, influenciadores e comunidades engajadas • Explain how Brazilian users adopt and engage with social and visual platforms • Explicar padrões de uso, comportamento de conteúdo e adoção de novas ferramentas digitais • Contribute practical monetization ideas (subscriptions, in-app purchases, creator-led models) • Contribuir com ideias práticas de monetização, como assinaturas e compras dentro do app • Act as a bridge between Brazilian market reality and China-based product and strategy teams • Atuar como ponte entre a realidade do mercado brasileiro e equipes de produto e estratégia baseadas na China

• Monitor and analyze local design, aesthetic, and visual language trends • Advise on UI and UX decisions, including filters, effects, stickers, and visual assets • Assess how culture, content creators, and visual styles influence engagement • Ensure visual elements are emotionally resonant and culturally appropriate for Brazilian audiences • Translate local creative insights into clear guidance for global product and design teams