Chefra Solutions

Role Description You will own and grow our company’s presence on Instagram, TikTok, LinkedIn, and YouTube. You will lead the French channels (and help run our German-speaking channels). You will set the plan, create/help with content, grow the community, and report results. Additionally, you proofread our French webpages. Key Responsibilities - Strategy & Planning (together with founders) - Define a clear, channel-specific plan for France and Switzerland (French-speaking): audience, messages, formats, and goals. - Build a monthly content calendar tied to campaigns, product launches, and awareness days. - Set test plans (creative, hooks, CTAs) and a roadmap for growth. - Content Creation & Publishing - Support film, and edit short-form video (Reels, TikTok, Shorts) provided by the French speaking Co-CEO of the company. - Produce carousels, posts, stories, and community polls using Canva/CapCut. - Localise and repurpose content across French-speaking channels. - Community Engagement & Customer Care - Respond with empathy to DMs and comments; escalate to founders if critical. - Performance Tracking & Optimisation (based on discussed templates) - Track KPIs by channel (growth, engagement, retention, leads). - Report weekly in sheets. Qualifications - Native French speaker. Fluent in English or German. - 5+ years of experience in social media. - Strong understanding of the social media platforms (IG, TikTok, YouTube, LinkedIn). - Open to learn Canva and CapCut. - Interest in menopause and women's health. - Clear, concise writing; spotless spelling in French. - Weekly reporting in Excel. Requirements - Female and 40+ years old (a plus, not a requirement). - Basic SEO and YouTube metadata best practices. - Experience in health-tech, femtech, or women's wellbeing. Personal Attributes - Bias for action: you ship, learn, and iterate (Start-up mentality). - Uncomplicated growth mindset: open to feedback and new ideas. - Data curiosity: you test and let the numbers guide you. - Low-ego team player; clear communicator. Work Type & Benefits - Remote within CET. - 50% workload; flexible arrangement possible. - Weekly social media education through courses/information (1-2h per week). - Free access to all our tools. - Purpose-led team, kind culture, high ownership.