Capwell Communications

Role Description We're hiring a freelance Media Relations Specialist who does one thing exceptionally well: gets clients placed. You chase the story, work every channel, and land the coverage. Contract to start, with room to grow into our in-house media lead. - Build and segment media lists in Muck Rack, then pitch them - Write pitches that get opened: under 150 words, sharp subject lines, warm and personal - Work every channel that fits: email, LinkedIn, X, cold or warm - Land earned coverage across trade, national, broadcast, local, and creators on Substack, YouTube, and TikTok - Turn clinical data and FDA milestones into stories reporters want to run - Set up interviews with executives, investigators, and patients - Run conference media, track coverage in Muck Rack, report weekly To apply, send 3 to 5 placements you landed in the last year. Who you pitched, the angle, and why it landed. Qualifications - Scrappy and self-directed. You chase the story without a list handed to you - A real book of earned placements you can show, with the angle and why each landed - Muck Rack fluency and your own system for finding the right reporter - Comfort pitching across email, LinkedIn, and X, not just one channel - Healthcare, medtech, or regulated-industry experience