CadRemit

• Own the end-to-end customer journey: onboarding, activation, engagement, retention, and reactivation. • Design, execute, and optimize CRM campaigns across email, push notifications, SMS, and in-app messaging. • Segment users based on behavior, demographics, and wallet activity to deliver personalized and relevant messaging. • Analyze user behavior and lifecycle metrics to identify drop-offs and friction points. • Run A/B tests and experimentation on messaging, timing, and campaign flows to improve retention and repeat transactions. • Collaborate with Product, Growth, and Data teams to align lifecycle initiatives with business objectives. • Ensure all campaigns comply with regulatory requirements, financial promotion guidelines, and data privacy standards. • Develop strategies to increase wallet funding, transaction frequency, and long-term engagement.

• Manage and optimize paid acquisition channels including Google Ads, Meta Platforms, and TikTok • Scale user acquisition while maintaining target Customer Acquisition Cost (CAC) and Lifetime Value (LTV) ratios • Optimize the full conversion funnel from ad engagement to funded wallet • Plan and execute A/B tests across ad creatives, landing pages, and campaign messaging • Monitor campaign performance using attribution and analytics tools such as Google Analytics 4 and AppsFlyer • Develop and manage targeting campaigns to re-engage users • Collaborate closely with Product and Compliance teams to ensure campaign alignment with regulatory requirements • Ensure marketing communications maintain clear, transparent, and compliant financial messaging