Brainrider

• Own the strategy, quality, and performance of our paid acquisition efforts across search, video, social, and emerging digital channels • Serve as the day-to-day point of contact for agency partner(s) managing paid search, video, social, and programmatic campaigns • Own rigorous QA of all agency output • Enforce strict naming conventions across campaigns, ad groups, creatives, and UTMs • Maintain a "tight ship" operating cadence • Own the paid search strategy across Google Ads, Microsoft Ads, and other SEM platforms • Own paid social strategy across Meta, Reddit, X, TikTok, and more • Manage and optimize significant monthly budgets with a focus on efficiency metrics • Build and maintain reporting dashboards and performance frameworks • Translate complex campaign data into clear, actionable narratives • Oversee agency execution of programmatic campaigns across DSPs • Source, negotiate, and manage direct media buys across newsletters, industry publications, and trade journals • Identify and test emerging channels

• Build, update, and manage web pages and components using internal CMS tools and modern front-end technologies • Develop and implement reusable components using HTML, CSS, and JavaScript, with exposure to component-based frameworks (e.g., React) • Write, review, and ship production-ready code, participating in code reviews and version control workflows (Git) • Execute content updates across websites, blogs, and campaign pages while ensuring performance, scalability, and responsiveness • Collaborate cross-functionally with marketing, design, product, SEO, and engineering teams to deliver high-quality web experiences • Apply SEO best practices, including content structuring, tagging, metadata optimization, and data cataloging • Implement and validate analytics tracking to ensure accurate performance measurement • Conduct QA on both code and content to maintain high quality and low defect rates • Troubleshoot and resolve technical issues across web properties, identifying root causes and implementing solutions • Identify opportunities to improve workflows, tools, and systems for greater efficiency and scalability • Actively use AI development tools (e.g., Copilot, Claude, etc.) as part of the development process to write, refine, and ship code more efficiently