Blue Rhino

Role Description At Ferrellgas, the Manager of Marketing & Growth is a results-driven marketing professional responsible for executing and optimizing brand and growth initiatives across retail (B2B) and direct-to-consumer (DTC) channels. This role manages day-to-day marketing operations including: - Campaign execution - Performance marketing - Digital commerce - Customer lifecycle programs The ideal candidate is analytically sharp, collaborative, and comfortable operating across both brand and performance disciplines. Qualifications - Bachelor's degree in Marketing, Communications, Business, or a related field. - 5+ years of marketing experience, with at least 1+ years in a lead or supervisory capacity. - Demonstrated experience across both brand marketing and performance/growth marketing. - Hands-on experience managing DTC or e-commerce programs with measurable outcomes (CAC, LTV, conversion, retention). - Familiarity working across retail/B2B and DTC channels. - Strong analytical and data-driven decision-making skills; comfortable with marketing dashboards and attribution reporting. - Clear, confident communicator with experience presenting to cross-functional stakeholders. - Background in CPG, retail, ecommerce, or subscription-based models preferred. - Experience with platforms such as Shopify, Salesforce Marketing Cloud, Klaviyo, or similar preferred. - Familiarity with regulated or safety-adjacent product categories preferred. - Must be a U.S. citizen, national, permanent resident, or otherwise authorized to work in the United States. - Applicants must not require visa sponsorship now or in the future. Requirements - Support and execute brand strategy, maintaining consistent voice, creative standards, and messaging across B2B and DTC channels. - Coordinate brand governance processes including creative reviews, compliance checks, and claims management. - Collaborate with retail customers and sales teams to execute shopper marketing programs (in-store, retail media, promotions, digital). - Manage merchandising, packaging, and POS execution to drive conversion and shelf velocity. - Assist in joint business planning preparation and support retailer relationship initiatives. - Own day-to-day DTC marketing performance, tracking and optimizing acquisition, conversion, retention, and LTV metrics. - Execute and optimize performance marketing programs (paid media, SEO, affiliates, partnerships). - Manage lifecycle marketing programs including email/SMS, loyalty, subscriptions, and referral initiatives. - Support go-to-market execution for new products and services, including launch timelines, asset delivery, and cross-functional coordination. - Gather and synthesize customer, market, and competitive insights to inform campaign decisions. - Maintain performance dashboards and contribute to regular reporting cadences. - Manage marketing budget line items with attention to ROI and contribution margin. - Coordinate agency and vendor partners, tracking deliverables against KPIs. - Lead and mentor a high-performing marketing team by setting clear goals, coaching consistently, and creating growth opportunities that build both individual capability and collective impact. Benefits - Comprehensive Health Coverage: Medical, dental, vision, accident, and critical illness insurance - Income Protection: Company-provided short-term and long-term disability, life insurance, and AD&D - Financial Wellness: 401(k) with company match, Employee Stock Ownership Plan (ESOP), Flexible Spending Account (FSA), and Health Savings Account (HSA) - Time Off & Family Support: Paid Time Off (PTO), parental leave, and tuition reimbursement - Wellness & Assistance Programs: Wellness program, Employee Assistance Program (EAP), and Medicare support - Employee Perks: Referral program, employee discount programs, and propane savings