Berentzen-Gruppe AG

• Responsible for the effectiveness of the field organization in the region to achieve the defined KPIs for the Vivaris and Berentzen domestic brands • Direct management of a team of approximately 8 Area Sales Managers • Responsible for establishing the field team’s processes and structures in cooperation with the National Field Manager • Deployment of resources at POS based on potential to meet field-specific KPIs • Coaching and development of the entire team • Support the National Field Manager in managing the overall sales force • Manage smaller key accounts and multi-site operators (MBU) • Interdisciplinary collaboration with other sales areas and across the company • Own competitive monitoring and sales and potential development within the sales territory • Participation in trade fairs as needed

• Responsible for the effectiveness of the field organization in the region to achieve the defined KPIs for the Vivaris and Berentzen brands in the domestic market • Directly manage a team of approximately 8 Area Sales Managers • Responsible for establishing field team processes and structures in collaboration with the National Field Manager • Deploy resources at the point of sale (POS) based on potential to meet field-specific KPIs • Coach and develop the entire team • Support the National Field Manager in managing the overall sales force • Manage smaller key accounts and multi-site business operators (MBUs) • Work cross-functionally with other sales areas and across the company • Monitor competitors and track sales and potential development within the sales territory • Attend trade shows as required

• Independently design and implement the sales strategy for your region with significant autonomy • Build constructive relationships with all relevant decision-makers in both the retail and HoReCa sectors • Identify relevant customer segments and fully exploit market potential with new and existing customers • Manage your assigned grocery retail (LEH) and HoReCa accounts and ensure sales targets are met, including responsibility for pricing, trade promotion funds (WKZs) and contribution margins • Coordinate relevant internal sales processes and collaborate with our technical departments and internal sales/support teams • Analyze market and competitor data to derive concrete action plans

• By creating this new position, you will have the opportunity to actively help build and sustainably develop the On-Trade area in the Ruhr region by • winning new hospitality accounts and strategically developing existing partners • positioning our brands visibly, in a high-quality and drinking-relevant manner at the POS and behind the bar • confidently negotiating listings, loaner equipment and supply agreements on equal terms • implementing sales-driving activations: signature drinks/menu placements/event & scene concepts • knowing your territory, analysing potentials and steering your activities clearly and effectively • recording agreements, promotions and developments accurately in the CRM system – as the basis for growth • acting as the entrepreneurial face of our brands and thus taking responsibility for the sustainable development and expansion of the On-Trade business in Cologne

• Independent and reliable management of grocery retail customers within the sales territory • Implementation of marketing and sales strategies and maximization of market potential, especially for our focus brands Mio Mio, Berentzen and Puschkin • Actively influence order quantities at the POS and prevent out-of-stock situations • Ensure optimal implementation of product listings and key account promotional agreements • Execution of secondary placements and additional promotional activities at the POS • Competitive analyses

• Responsible for the effectiveness of the field organization in the region to achieve defined KPIs for the brands Mio Mio, Berentzen and Puschkin • Directly managing a team of 8–10 Area Sales Managers • Responsible for establishing the processes and structures of the field team in collaboration with the National Field Manager • Deploying resources at the POS based on potential to meet field-specific KPIs • Coaching and developing the entire team • Supporting the National Field Manager in managing the overall sales force • Managing smaller key accounts and multi-site operators (MBUs) • Interdisciplinary collaboration with other sales areas and across the company • Monitoring competitors and tracking sales and potential development within the sales territory • Attendance at trade shows as required

• Responsible for selling our brands Mio Mio, Berentzen and Puschkin in the German grocery retail sector • Implement marketing strategies and maximize market potential • Ensure reliable supply to customers (direct/indirect delivery, customer distribution center/central warehouse) • Actively influence order quantities at the POS and prevent out-of-stock situations • Ensure optimal implementation of listings and key account promotional agreements • Execute secondary placements and other promotional agreements at the point of sale • Attend trade fairs and meetings • Monitor competitive activity