Beauty Industry Group

Description The Regional Sales Director is responsible for driving revenue growth, brand awareness, and customer satisfaction within their assigned territory. This role will lead a team of field sales representatives, manage key accounts, and execute strategic plans to grow Bellami’s presence across both professional and retail channels. Key Responsibilities: - Lead and manage a team of Regional Sales Managers and/or Account Executives across the assigned territory - Develop and execute regional sales strategies aligned with company goals and KPIs - Identify and grow key accounts, including salons, and educational partners - Track performance metrics and provide regular sales forecasting and reporting - Partner with education, marketing, and customer success teams to support account growth and retention - Provide hands-on leadership in the field, conducting regular account visits and team coaching - Maintain strong knowledge of the competitive landscape and industry trends - Represent Bellami at trade shows, industry events, and regional meetings This role supports our Midwest territory requires regular travel across the region. To optimize accessibility and travel efficiency, we are prioritizing candidates located in or near the following major hub cities: Chicago, Illinois, Dallas, Houston, Kansas City, St. Louis, Minneapolis, Oklahoma City, Tulsa. Candidates based in other major metropolitan areas within the territory may also be considered if they have convenient access to a major airport and are able to meet travel expectations. Requirements - 7+ years of experience in outside sales, with at least 3+ years in a regional or multi-territory leadership role - Fluent in Spanish is required - Proven track record of hitting or exceeding sales goals - Experience in the beauty or professional hair industry highly preferred - Strong leadership, communication, and relationship-building skills - Willingness to travel up to 50% of the time - Bachelor’s degree in Business, Marketing, or related field preferred Benefits and Perks - Pay of $125,000 - 140,000 ( commission and bonus based on performance) - 401(k) with company match - $ for $ up to 4% - immediately vested - Vacation/Holiday Leave - Great Medical/Dental/Vision Insurance - Life and AD&D Insurance - Opportunities for growth and advancement - And so much more! A Part of the BIG Picture BELLAMI is a proud brand of Beauty Industry Group, a beauty company that owns a portfolio of beauty brands based in North America, Australia, and parts of Europe and Latin America.Beauty Industry Group is a leading consumer beauty products company with an exciting and growing portfolio of beauty brands. The BIG portfolio consists of several recognized, highly reputable hair extension brands that span a variety of distribution channels. Across its brands, BIG is the largest hair extension business in the U.S. and one of the largest globally, with a focus on the professional extensions segment. With more than 500 team members, BIG is a unique, empowering place to work for motivated professionals who hunger to see the impact their work is making. The management team is young and entrepreneurial and has fostered a powerful culture that celebrates excellence, transparency, diversity, and integrity.

• The Inside Sales Representative reports to the Director of Inside Sales and is responsible for driving new revenue through proactive outreach, supporting declining accounts, and new business acquisitions. • New Business Acquisition, Revenue Growth & Conversion: Proactively identify, source, and convert new professional stylist accounts. • Drive competitor brand conversions using value-based, solution-focused selling. • Execute high-volume outbound outreach (calls, emails, follow-ups) to build and accelerate a strong pipeline across both brands. • Re-engage dormant, inactive, and underutilized accounts through strategic outreach and tailored selling approaches. • Conversion Excellence: Convert inbound and outbound interactions into high-quality sales, education bookings, upsells, cross-sells, and multi-line purchases. • Leverage CRM data, targeted lists, and marketing/sales tools to maximize conversion results and quota attainment. • Achieve new account acquisition goals, reactivation KPIs, and competitive conversion targets across all assigned territories. • Account Growth: Maintain consistent territory penetration by contacting all assigned accounts monthly to uncover opportunities and drive incremental revenue. • Support vacant territories by taking immediate ownership of all accounts and driving momentum until a full-time rep is assigned. • Develop small-to-mid tier accounts through education recommendations and strategic product line expansion. • Sales Execution & Performance: Meet and exceed monthly, quarterly, and annual goals across revenue, new accounts and conversions. • Utilize promotions, education calendars, new product launches, and marketing campaigns to drive urgency and close business. • Maintain detailed CRM notes, pipeline updates, and opportunity stages to ensure accuracy and visibility for cross-functional teams.

• Support day-to-day management of key distributor and channel partner accounts • Build and maintain strong relationships with clients, acting as a reliable point of contact • Communicate regularly with Spanish-speaking partners to ensure alignment and support • Assist in executing account plans to achieve revenue and growth targets • Identify opportunities to expand distribution, increase sell-through, and optimize product mix • Support new account onboarding and channel expansion initiatives • Develop and maintain sales tools and assets (e.g., presentations, sell-in decks, product guides, promotional materials) • Partner closely with brand and creative teams to ensure assets are on-brand, compelling, and aligned with go-to-market strategies • Adapt sales materials for Spanish-speaking markets, ensuring cultural relevance and accuracy • Coordinate order management, forecasting, and inventory alignment with internal teams • Ensure timely and accurate processing of orders, promotions, and launches • Track and report on sales performance, KPIs, and account health • Partner with marketing, education, supply chain, and customer service teams to support account needs • Assist in planning and executing promotions, trainings, and product launches • Provide feedback from accounts to inform product, pricing, and marketing strategies • Monitor industry trends, competitive activity, and distributor performance • Analyze sales data to identify opportunities and risks • Support reporting and presentations for internal stakeholders

• Identify, develop, and manage partnerships with professional distributors to expand brand reach and maximize sales opportunities. • Build and maintain strong relationships with key distributor accounts and their sales teams. • Monitor distributor performance, providing insights and strategies to optimize sell-through and market penetration. • Represent the company at trade shows, distributor events, sales & education meetings, and professional industry gatherings. • Provide mentorship, coaching, and training to Business Development Managers on sales techniques, distributor engagement, and product knowledge. • Act as a resource and point of escalation for distributor-related challenges. • Develop sales strategies, training modules, and best practices to ensure consistency and excellence across the business development team. • Analyze sales data, market trends, and competitive activity to identify new opportunities for growth.

• New Business Acquisition, Revenue Growth & Conversion • Proactively identify, source, and convert new professional stylist accounts. • Drive competitor brand conversions using value-based, solution-focused selling. • Execute high-volume outbound outreach (calls, emails, follow-ups) to build and accelerate a strong pipeline across both brands. • Re-engage dormant, inactive, and underutilized accounts through strategic outreach and tailored selling approaches. • Convert inbound and outbound interactions into high-quality sales, education bookings, upsells, cross-sells, and multi-line purchases. • Leverage CRM data, targeted lists, and marketing/sales tools to maximize conversion results and quota attainment. • Achieve new account acquisition goals, reactivation KPIs, and competitive conversion targets across all assigned territories. • Maintain consistent territory penetration by contacting all assigned accounts monthly to uncover opportunities and drive incremental revenue. • Support vacant territories by taking immediate ownership of all accounts and driving momentum until a full-time rep is assigned. • Develop small-to-mid tier accounts through education recommendations and strategic product line expansion. • Meet and exceed monthly, quarterly, and annual goals across revenue, new accounts and conversions. • Utilize promotions, education calendars, new product launches, and marketing campaigns to drive urgency and close business. • Maintain detailed CRM notes, pipeline updates, and opportunity stages to ensure accuracy and visibility for cross-functional teams.

• The Inside Sales Representative reports to the Director of Inside Sales and is responsible for driving new revenue through proactive outreach, supporting declining accounts, and new business acquisitions. • Proactively identify, source, and convert new professional stylist accounts. • Drive competitor brand conversions using value-based, solution-focused selling. • Execute high-volume outbound outreach (calls, emails, follow-ups) to build and accelerate a strong pipeline across both brands. • Re-engage dormant, inactive, and underutilized accounts through strategic outreach and tailored selling approaches. • Convert inbound and outbound interactions into high-quality sales, education bookings, upsells, cross-sells, and multi-line purchases. • Leverage CRM data, targeted lists, and marketing/sales tools to maximize conversion results and quota attainment. • Achieve new account acquisition goals, reactivation KPIs, and competitive conversion targets across all assigned territories. • Maintain consistent territory penetration by contacting all assigned accounts monthly to uncover opportunities and drive incremental revenue. • Support vacant territories by taking immediate ownership of all accounts and driving momentum until a full-time rep is assigned. • Develop small-to-mid tier accounts through education recommendations and strategic product line expansion. • Meet and exceed monthly, quarterly, and annual goals across revenue, new accounts and conversions. • Utilize promotions, education calendars, new product launches, and marketing campaigns to drive urgency and close business. • Maintain detailed CRM notes, pipeline updates, and opportunity stages to ensure accuracy and visibility for cross-functional teams.

• The Inside Sales Representative reports to the Director of Inside Sales and is responsible for driving new revenue through proactive outreach, supporting declining accounts, and new business acquisitions. • New Business Acquisition, Revenue Growth & Conversion Proactively identify, source, and convert new professional stylist accounts. • Drive competitor brand conversions using value-based, solution-focused selling. • Execute high-volume outbound outreach (calls, emails, follow-ups) to build and accelerate a strong pipeline across both brands. • Re-engage dormant, inactive, and underutilized accounts through strategic outreach and tailored selling approaches. • Conversion Excellence Convert inbound and outbound interactions into high-quality sales, education bookings, upsells, cross-sells, and multi-line purchases. • Leverage CRM data, targeted lists, and marketing/sales tools to maximize conversion results and quota attainment. • Achieve new account acquisition goals, reactivation KPIs, and competitive conversion targets across all assigned territories. • Account Growth Maintain consistent territory penetration by contacting all assigned accounts monthly to uncover opportunities and drive incremental revenue. • Support vacant territories by taking immediate ownership of all accounts and driving momentum until a full-time rep is assigned. • Develop small-to-mid tier accounts through education recommendations and strategic product line expansion. • Sales Execution & Performance Meet and exceed monthly, quarterly, and annual goals across revenue, new accounts and conversions. • Utilize promotions, education calendars, new product launches, and marketing campaigns to drive urgency and close business. • Maintain detailed CRM notes, pipeline updates, and opportunity stages to ensure accuracy and visibility for cross-functional teams.

• Plan, manage and execute the overall education strategy for Beauty Industry Group and the distribution channel • Plan, schedule, and execute distribution education classes from start to finish, ensuring consistent, high-quality delivery. • Maintain and distribute education schedules, agendas, class assets, and educator materials to ensure full readiness and alignment. • Serve as the primary point of contact for distributor partners, educators, and coordinators regarding event logistics, expectations, and troubleshooting. • Attend required sales meetings, education events and other tradeshows, to support distributor partner relationships, other internal team members, and to represent Beauty Industry Group. • Ensure educators are equipped with curriculum, class materials, product knowledge, and execution guidance needed for successful sessions. • Provide ongoing support, communication, and resources to educators to maintain alignment with education standards and brand expectations. • Gather educator feedback to identify needed improvements in curriculum, assets, or operational processes. • Partner with the Director of Education to ideate and refine curriculum, class content, and supporting assets. • Track, manage, and report on the education budget, including travel spend, reimbursements, materials costs, venue fees, and education-related expenses. • Address and resolve issues or complaints related to education operations, logistics, or educator execution, ensuring professional communication and timely solutions.

• Drive growth in the professional beauty market for premium hair extension products. • Develop and manage distribution partnerships, expanding brand presence in salons. • Build long-term relationships within the professional beauty ecosystem. • Act as a key connector between brand and regional/national distributors, salon chains, and independent stylists. • Identify and develop new customer opportunities within the professional beauty industry. • Manage and grow existing distribution partnerships to drive sell-in and sell-through. • Evaluate market trends and competitors to inform regional expansion and channel strategies. • Build and execute quarterly business plans to meet sales goals and KPIs. • Collaborate with internal sales and marketing teams for aligned campaigns. • Conduct regular business reviews with distribution partners to optimize performance. • Cultivate strong relationships with distributor reps, salon decision-makers, and beauty professionals. • Act as a brand ambassador at industry trade shows and training summits. • Partner with salon owners and educators to generate demand and ensure product adoption. • Oversee successful execution of product launches in the professional channel. • Provide market feedback to help shape future products and services.