BaubleBar Inc.

• Manage the day-to-day of our TikTok Shop Seller Center including listings, pricing, bundles, inventory visibility, and storefront merchandising • Develop and execute strategies to optimize product pages, increase traffic and product deliverability, conversion rates, average order value, and revenue • Keep an eye on account health, compliance, and customer experience metrics so nothing ever slows our momentum • Test and optimize product offers, promotions, bundles, pricing strategies, and merchandising tactics • Monitor platform trends, viral content opportunities, and TikTok Shop updates • Troubleshoot operational issues and coordinate with TikTok support when necessary • Lead product launches, seasonal campaigns, flash sales and promotional events • Constantly provide test recommendations (offers, pricing, bundles, merchandising) and double down on what works • Recruit, onboard, and nurture a roster of creators and affiliates (directly, via agencies or talent managers) who genuinely love wearing (and talking about) our products • Build commission structures and incentives that make BaubleBar the brand creators want to work with • Coordinate seeding, gifting, sampling and activation programs that turns creators into true fans • Track creator performance and identify opportunities to scale top-performing partnerships • Maintain an active pipeline of creators aligned with brand goals and target audiences • Monitor and report on key performance indicators and build dashboards that keep the whole team in the loop • Turn data into action - Provide actionable recommendations based on performance insights. Track campaign effectiveness and identify areas for optimization • Work closely with Marketing, Creative, Ecommerce, and Operations to keep TikTok Shop aligned with everything else we’re building • Work closely with our agency partner and internal Paid Media team on TikTok Shop Ads, Spark Ads, and creator amplification • Keep a pulse on ROAS, budget pacing, and what’s actually moving the needle • Share creator insights, customer feedback, and trend observations to support business growth • Manage our agency relationship with clarity, candor, and a true partnership mindset • Help plan and run TikTok LIVE shopping events, from product selection to promos to creator coordination • Dig into the data after every LIVE to find what drove engagement and sales, identify opportunities to improve and bring those learnings to internal teams to maximize livestream effectiveness