Avineon

• Develop a working understanding of GIS concepts and Esri technology (ArcGIS Pro, ArcGIS Online, etc.) sufficient to accurately translate technical capabilities into clear marketing and proposal language • Collaborate with technical/GIS staff to gather content, visuals, and maps for marketing materials • Partner with the business development team to develop visually compelling graphics, layouts, and design elements for proposals, capability statements, and pursuit materials • Help structure proposal content to improve readability, persuasiveness, and win themes • Ensure brand consistency and professional polish across all submitted materials • Manage and grow the company's presence across professional social networks, with a primary focus on LinkedIn • Develop and execute content calendars, posts, and campaigns tailored to cross-platform best practices • Track engagement metrics and adjust strategy to improve reach and audience growth • Prepare marketing collateral for conferences, trade shows, and industry events (banners, handouts, presentation materials, digital assets) • Coordinate logistics and timelines for collateral production ahead of events • Conduct ongoing competitive analysis of industry peers, including brand positioning, messaging, and marketing tactics • Synthesize findings into actionable insights for leadership and business development teams • Apply SEO best practices to website content, blog posts, and digital marketing materials • Monitor keyword performance and search rankings, recommending optimization strategies

Role Description We are seeking a versatile Marketing Specialist to support our business development and proposal efforts with a unique blend of technical, creative, and digital marketing skills. The ideal candidate will bring familiarity with GIS technology (particularly Esri products) to better understand and communicate our technical offerings, while also driving compelling visual storytelling for proposals, managing our presence on professional social platforms, supporting conference and event materials, conducting competitive market analysis, and optimizing our digital content for search visibility. This role is well-suited for someone who enjoys working at the intersection of technical subject matter and persuasive marketing communication, particularly within industries such as engineering support, geospatial services, environmental consulting, or government contracting. Qualifications - Bachelor's degree in Marketing, Communications, Business, GIS/Geography, or related field (or equivalent experience) - Two to five years of marketing experience, ideally within a technical, engineering, AEC, or government contracting environment - Familiarity with GIS concepts; exposure to Esri products (ArcGIS Pro, ArcGIS Online) strongly preferred - Strong graphic design skills (Adobe Creative Suite – InDesign, Illustrator, Photoshop, or equivalent) - Demonstrated experience managing professional social media platforms, especially LinkedIn - Working knowledge of SEO principles and tools (e.g., Google Analytics, SEMrush, Ahrefs, or similar) - Excellent written and verbal communication skills - Strong organizational skills with the ability to manage multiple deadlines, particularly around proposal submissions and event timelines Requirements - Develop a working understanding of GIS concepts and Esri technology (ArcGIS Pro, ArcGIS Online, etc.) sufficient to accurately translate technical capabilities into clear marketing and proposal language - Collaborate with technical/GIS staff to gather content, visuals, and maps for marketing materials - Partner with the business development team to develop visually compelling graphics, layouts, and design elements for proposals, capability statements, and pursuit materials - Help structure proposal content to improve readability, persuasiveness, and win themes - Ensure brand consistency and professional polish across all submitted materials - Manage and grow the company's presence across professional social networks, with a primary focus on LinkedIn - Develop and execute content calendars, posts, and campaigns tailored to cross-platform best practices - Track engagement metrics and adjust strategy to improve reach and audience growth - Prepare marketing collateral for conferences, trade shows, and industry events (banners, handouts, presentation materials, digital assets) - Coordinate logistics and timelines for collateral production ahead of events - Conduct ongoing competitive analysis of industry peers, including brand positioning, messaging, and marketing tactics - Synthesize findings into actionable insights for leadership and business development teams - Apply SEO best practices to website content, blog posts, and digital marketing materials - Monitor keyword performance and search rankings, recommending optimization strategies Company Description Avineon, Inc. is an equal opportunity employer. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, gender, national origin, age, disability, genetic information, or veteran status.

• Develop a working understanding of GIS concepts and Esri technology (ArcGIS Pro, ArcGIS Online, etc.) sufficient to accurately translate technical capabilities into clear marketing and proposal language • Collaborate with technical/GIS staff to gather content, visuals, and maps for marketing materials • Partner with the business development team to develop visually compelling graphics, layouts, and design elements for proposals, capability statements, and pursuit materials • Help structure proposal content to improve readability, persuasiveness, and win themes • Ensure brand consistency and professional polish across all submitted materials • Manage and grow the company's presence across professional social networks, with a primary focus on LinkedIn • Develop and execute content calendars, posts, and campaigns tailored to cross-platform best practices • Track engagement metrics and adjust strategy to improve reach and audience growth • Prepare marketing collateral for conferences, trade shows, and industry events (banners, handouts, presentation materials, digital assets) • Coordinate logistics and timelines for collateral production ahead of events • Conduct ongoing competitive analysis of industry peers, including brand positioning, messaging, and marketing tactics • Synthesize findings into actionable insights for leadership and business development teams • Apply SEO best practices to website content, blog posts, and digital marketing materials • Monitor keyword performance and search rankings, recommending optimization strategies

• Collecting and analyzing information from customers to identify, recommend, and direct implementation of solutions to improve a client’s processes, services, and efficiency. • Superior verbal and written communication skills are required along with a high level of attention to detail. • Support clients, GIS operations, and applications. • Review, analyze, and evaluate business systems and user needs. • Document business and user requirements, defining scope and objectives. • Confer with, advise on, and document recommendations to client management on procedures, policies, problems, priorities, and methods. • Collaborate with the client and project team using a variety of communication strategies. • Support technical staff in ensuring compliance with and completion of tasks required for project success. • Identify and establish scope and parameters of requirements analysis on a project-by-project basis to define project impact, outcome criteria, and metrics. • Implement PMI and PMBOK standards in project management activities. • Update and maintain project schedules while analyzing progress in support of technical staff to ensure milestones and deliverables are achieved to client satisfaction. • Create process models, specifications, diagrams, and charts to provide direction to developers and/or the project team. • Prepare project operational documentation and methods. • Coordinate with contractors and subcontractors. • Assist customers with data modeling and system planning. • Prepare status reports as required by customer or other mandates. • Support business development activities through the sales and proposal response processes.

• Manage our geospatial sales effort. • Responsible for selling GIS services to state and local government agencies and utilities. • Develop and manage client and partner relationships as part of a sales team. • Identify and close business opportunities. • Develop long-term customer relationships. • Lead proposal development efforts and other related sales activities. • Deliver against an annual revenue target. • Create sales strategies and executing account plans in support of goals and objectives. • Exhibit and present at conferences and regional events.