Atlas

• Collaborate closely with the marketing function • Build and maintain the connections between our database / BI tools and the ESP so customer attributes and behavioral events flow in reliably and are available for targeting. • Build segmentation and targeting logic so any list can be pulled and any send targeted without manual data work. • Configure the template system – a well-structured set of dynamic marketing and transactional templates so global changes propagate cleanly across the program. • Build automated lifecycle flows that run consistently without ongoing team intervention. • Configure easy-to-pull reporting on standard email performance metrics. • Set up QA and deliverability – catch rendering issues before they ship, test across major email clients, and maintain sender reputation. • Document the system and train the marketing function so they can build and send campaigns on their own.