AstroTurf

• Provide remote support to clients facing technical issues • Troubleshoot and resolve hardware and software problems • Collaborate with other teams to escalate unresolved issues • Maintain documentation of support cases and solutions

Role Description SYNLawn is the industry leader in premium synthetic turf — engineered with renewable materials, USDA Biobased certified, and trusted by the world's top athletes, architects, and facility managers. We're looking for a Senior Marketing Manager who is equal parts strategist and executor — someone who can build the brand, run campaigns, and hold themselves accountable to results. This role owns the full marketing function for Landscape Turf (SYNLawn & White Label): strategy, demand generation, digital, content, events, and customer experience. You'll report to the CMO and work closely with sales, products, and leadership. Duties and Responsibilities - Strategy and Planning - Brand strategy, positioning, and messaging for SYNLawn - Annual and quarterly campaign planning across channels - Market segmentation, ICP definition, and content strategy - Execution & Activation - Demand generation — paid media, email, SEO, and digital - Website management, social media, and PR - Conference and trade show planning and execution - Data & Measurement - Marketing attribution, campaign ROI, and budget tracking - Brand health metrics and audience insights - Reporting cadence to CMO and leadership - Customer Experience - Customer journey mapping and Voice of Customer programs - NPS / CSAT insight to action plans - Retention marketing and lifecycle programs Please note this description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Qualifications - Education: Bachelor’s Degree preferred; HS diploma/GED required - MBA or advanced degree in marketing, business, or related field - Experience in building materials, construction, outdoor or sports industry - Familiarity with HubSpot, Salesforce, or similar CRM / MAP platforms - Background in both B2B and B2C environments - Experience with brand equity research or VoC programs - Conference and event marketing experience Requirements - 4–6+ years of marketing experience, B2B or B2C - Proven track record running integrated campaigns end-to-end - Strong grasp of demand gen, SEO, and digital marketing - Comfortable with data — attribution, dashboards, and budget management - Excellent communicator — written, verbal, and visual - Self-starter who can operate with autonomy and move fast - Experience managing agencies, vendors, and contractors