ArborXR

• Support Mid-Market/SMB customers through automated and light-touch success motions. • Identify when customer situations require escalation and route appropriately to Customer Success, Support, Sales, RevOps, or leadership. • Help coordinate onboarding communications, webinar invitations, renewal reminders, and product update education. • Route customers to the right resource, including Support, CS, Channel, or Account Management, depending on need. • Monitor customer engagement signals and flag accounts that may require CSM intervention. • Maintain consistent, proactive communication with assigned customers, while effectively triaging questions, concerns, and needs. • Contribute to the ongoing improvement of customer lifecycle processes, operational workflows, templates, and automation. • Ensure new customers receive the appropriate onboarding pathway based on tier, relationship type, and partner involvement. • Coordinate kickoff calls for Enterprise, Mid-Market, and SMB customers. • Help maintain onboarding templates, checklists, webinar follow-ups, and customer-facing resources. • Track onboarding completion and identify customers who may be stalled or under-engaged. • Maintain accurate customer records, including company associations, renewal dates, CSM ownership, partner/reseller relationships, and customer contact rules. • Help maintain reporting visibility around onboarding progress, renewal readiness, customer engagement, and operational health metrics. • Monitor account health fields, renewal stages, lifecycle status, and onboarding status. • Identify missing, outdated, or inconsistent customer data and coordinate cleanup. • Support the development and ongoing refinement of health scoring, churn indicators, and lifecycle automation. • Help manage renewal communication workflows beginning 120 days before renewal. • Ensure renewal records are complete and accurately staged. • Flag missing POs, unclear ownership, low engagement, or other renewal risk signals. • Partner with CSMs to ensure key accounts receive appropriate attention before renewal. • Identify customer expansion signals, adoption opportunities, and engagement patterns that may support future growth conversations. • Help customers stay informed about relevant product updates, webinars, and best practices. • Support distribution of resources based on customer type, use case, and maturity. • Assist with organizing lessons learned from similar customers into repeatable guidance.

Head / Director of Demand Generation (Enterprise) ArborXR is building the infrastructure layer for enterprise XR. We help companies move from pilot to production by giving them control, visibility, and reliability across their XR programs. Today, we work with 60+ Fortune 500 companies and are entering our next phase of growth. We’re hiring an experienced Demand Gen leader to build and own our enterprise pipeline engine. The Role You will own pipeline. End to end. This is not a campaign management role. This is about designing and scaling a modern, enterprise demand generation system. You’ll build: - Our ABM motion targeting Fortune 2000 accounts - Multi-channel programs across digital, field, partners, and outbound - AI-native GTM workflows across targeting, personalization, and execution - The systems that connect marketing → sales → expansion You’ll partner closely with Sales and Customer Success to drive both net-new and expansion revenue. What Makes This Different - Real enterprise traction 60+ Fortune 500 customers, strong expansion - Full ownership of pipeline You are accountable for pipeline creation and performance - Build from first principles ABM engine, AI workflows, team structure - AI-first GTM environment Actively building with tools like Clay, n8n, Claude, and more - Leadership alignment Marketing is a core function, not a support function What You’ll Do - Build and scale ArborXR’s enterprise demand generation engine - Design and execute ABM programs for high-value accounts - Create multi-channel pipeline programs across paid, events, partnerships, and outbound - Implement AI-driven GTM workflows to increase leverage and speed - Own pipeline metrics, reporting, and performance - Partner deeply with Sales to improve conversion and deal velocity - Hire and lead a high-performing demand gen team What We’re Looking For - Proven track record building enterprise pipeline at a B2B SaaS company - Deep experience with ABM strategy and execution - Hands-on builder who has shipped modern GTM systems - Strong understanding of pipeline metrics, CAC, and ROI - Experience working closely with sales in a complex enterprise motion - Comfortable operating in a fast-moving, high-ownership environment Bonus: - Experience from Series A → C scale - Background in field marketing, events, or partner-led growth - Experience driving expansion revenue Details - Remote (US or Canada based) - Comp: $200k+ depending on experience + equity - Full benefits (for you and family) - Reports to CMO Who Thrives Here Builders. You’ll do well here if you: - Take full ownership of pipeline and treat it like a system to improve and extend - Can build on an existing foundation and make it significantly better - Know how to spot what’s working, double down, and cut what’s not - Are comfortable operating with both structure and ambiguity - Lean into new tools and approaches, especially AI, with a focus on real leverage - Think in systems, not isolated campaigns - Push for tight alignment with sales and care deeply about revenue outcomes - Move fast, but stay focused on what actually drives impact This is a good fit for someone who wants to: - Scale an emerging enterprise demand engine with real traction - Bring more rigor, leverage, and consistency to what already exists - Build on strong foundations across product, customers, and GTM This is not a fit for someone who: - Only wants to maintain existing programs - Avoids ambiguity or ownership of outcomes - Stays at the strategy level without getting hands-on We’re a high-ownership, low-politics team building something meaningful with real enterprise customers. You’ll have the foundation, support, and traction. The opportunity is to take it to the next level. How to Apply We’re looking for builders. Send me something that shows how you think and what you’ve actually built. Keep it simple. Include: - One example of an AI-driven GTM system you’ve built (tools used, how it worked, and the outcome) - What problem you were solving and why you approached it that way - What you’d do differently now Optional but bonus: - Loom walkthrough of a workflow - Screenshots of the system - Metrics or results No polished decks needed. No long cover letters. Just show us how you build.

• Own a named account book of Global 2000 enterprises and large university systems • Drive full-cycle sales from outbound prospecting through close, including navigating procurement, IT, and executive stakeholders • Lead strategic expansion plays within existing accounts — identifying new departments, use cases, and device footprints • Build and maintain multi-threaded relationships across IT, L&D, Operations, and the C-suite • Develop account plans that map organizational structure, budget cycles, and expansion potential • Partner with Customer Success to drive adoption, renewals, and upsells • Represent ArborXR in enterprise conversations about XR infrastructure, device management, MDM, and deployment at scale • Contribute to GTM strategy, competitive positioning, and process improvement as a senior voice on the revenue team

• Build and improve features using Laravel, Livewire, and modern front-end patterns • Partner closely with design to bring polished UI/UX experiences to life • Work with product managers to clarify requirements, surface trade-offs, and propose pragmatic solutions • Contribute to code quality through testing, refactoring, and shared conventions • Collaborate with other product teams to ensure consistency and reusable patterns across the platform

• Handle simple client requests such as updating billing contacts, sending user invites, helping with account setup, re-activating expired trials, and creating new trials • Answer low-level client questions and route customers to Sales, Customer Success, ISVs, or channel partners as needed • Ensure customers are properly introduced to the correct reseller or regional channel partner • Follow up with internal channel teams and flag delays, issues, or gaps • Support vendor onboarding, including questionnaires, documentation, company details, and partner portals • Assist with deal checks to ensure quarterly deals are not overlooked • Track pending client requests and follow up with internal teams to ensure timely responses • Help ensure priority internal, client, channel, partnership, and billing tasks are completed • Ensure orders are entered correctly with no missing fields • Flag issues raised by Revenue Operations and help resolve them quickly • Support quoting by helping with costings, reissuing expired quotes, making revisions, updating contacts or addresses, and managing quote adjustments • Track meeting outcomes and confirm that priority follow-ups are completed (product information, quotes, introductions, next steps) • Pre-qualify inbound emails from shared inboxes (sales@, hello@, and messages routed from Support) and route them to Sales or Partnerships